Author: Dave Mccaughan

Dave Mccaughan
Lesson Learned

“What Matters” is What Matters

Too much talk of “social media”, “influencer marketing”, storytelling etc etc. All things that are not new. They have all been key to good marketing

Lesson Learned

You Are Not Normal

That is right! I don’t mean there is something mentally or physically wrong with you, I mean that if you are reading this article you