March, the month of Independence for Bangladesh is remembered with respect and emotion across the country with different programs and celebrations. Independence Day of 26th March is commonly associated with parades, political speeches, fairs, concerts, and ceremonies, and various other public and private events celebrating the history and traditions of Bangladesh. The main streets are decorated with national flags of red and green. The spirit of Independence is celebrated everywhere with the colours of Independence – people wearing red and green.
Alpenliebe, one of the leading candy brands in the world as well as in Bangladesh has also joined the crowd to celebrate the colours of Independence. Alpenliebe is the only candy brand in the country with a swirl of 2 colours in its fruit flavours. To celebrate the spirit of independence this year, Alpenliebe Mango Candy has transformed itself with a red and green swirl. It has also changed its look in terms of packaging as the product is now available in a new wrapper and a green jar with red cap celebrating our patriotic colours.
Apart from changing in the product and packs, Alpenliebe has also made way for consumers to join in the festivities through a digital campaign called ‘Alpenliebe Shadhinotar Ronge Rongin’. Consumers can participate in the campaign by uploading any image with red and green on www.alpenliebebangladesh.com and win attractive prizes every week in March. The campaign is already being promoted in electronic and print media as well as Alpenliebe Bangladesh Facebook page, and is receiving very good response from all corners of the country.
Alpenliebe is also celebrating the spirit of Independence with a special movie segment on Desh TV, where a popular movie on Independence will be telecast every Saturday of March. Also in Somoy TV, Alpenliebe will be presenting a special segment on young freedom fighters during prime time news from 18 to 26March. Alpenliebe – a European brand by origin – is very proud to be present in Bangladesh for the past decade, and to now take an active part in celebrating its Independence through the Colours of Independence.
