The future lies ahead, with all the possibilities of shedding the darkness and marching to the brighter future. Reaching lives, enlightening the souls and making the world better, are what ignite our drive to move forward.
SSG™ (Super Star Group) is a leading electrical & electronics conglomerate operating for the last two decades. Aftab Mahmud Khurshid, Chief Marketing Officer (CMO) of Super Star Group (SSG) is getting a lot of feedback these days, mostly the positive ones about their recently aired corporate TVC. After joining SSG he planned for a brand facelift of the organization and wanted to portray Super Star Group with a fresh look and contemporary corporate identity and convey a marketing strategy through a disruptive abstract with a touch of futuristic reality.
With this intention of brand re-vamp, Aftab Mahmud intended to craft a 360 degree communication strategy and consulted Outbox Limited to share his approach. Aftab briefed Outbox team about SSG’s new logo and positioning and asked for a global communication strategy focusing on a vision aligning with the promise; ‘‘The promise is ‘Future is bright’ through which we want to communicate the message of positivity in all aspect to our current and potential stakeholders’ says Aftab Mahmud.
Outbox Limited, a new age advertising agency, co ventured by industry veterans Rasel Bari and Mostafa Kamal Aru in 2012 is providing creative solutions to local and global companies to create, maintain and strengthen their brands. Its clientele includes Standard Chartered Bank, Super Star Group, Unimart, Singer and many others.
Outbox team started to build the story keeping the global concept in mind. This was a challenging task for the whole Outbox team as communicating the corporate brand is somewhat perplexing than product communications. But the entire team accepted the challenge and crafted a story on which the next steps were scheduled. As the communication was being crafted for a global audience, Outbox thought to work with global people when it came to filming and music. After much hard work the storyboard was ready and the client accepted and the production team was ready to shoot.
The production team led by Istiak Mahmud, the young, talented and energetic Director, started for the shooting locations of Cox’s Bazar and Teknaf on the morning of 5th January. Outbox out of its value for fresh works trusted on Istiak Mahmud and his venture BlankBox Films who put up a brilliant show. Istiak and his whole team consisting of roughly 200 people used the latest technology and tools for shooting this film. For 3 days from dawn till midnight after a fun filled hectic shooting schedule the team came to Dhaka and finished the last part of shooting.
The TVC was launched on 24th of February. The TVC is currently being aired across several TV channels and is creating quite a buzz in social media. SSG’s Omni-channel promotion is being quite productive in several media from print media to digital media. Rasel Bari, Managing Director of Outbox limited expresses ‘We like to create memories for our valued clients with fresh ideas and innovative approaches.’
