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KEEPING
Cover Focus IT SIMPLE

required changes in the standard operating compared to other financial instruments as it ensures a higher We strive to feature nature and its elements in our projects in
procedure (SOP), altered the methodologies and and more sustainable return on investment. This also helped to this manner as well as maximize natural light and ventilation,
introduced a customized performance boost the sales of apartments. which are always prioritized at the design stage. Our designs
monitoring tool. In addition, strict COVID-19 are user-oriented. We take an outside-in approach to ensure
protocols were enforced for the safety of people Share some details regarding Shanta Holdings ongoing that users' comfort, safety and functional living remain the
and the workplace. These initiatives proved to projects – what can customers expect from the real priority. As COVID-19 has re-taught us the importance of the
be very effective and we are happy to share, in estate innovator? outdoors, we are now even more so focused on ensuring our
spite of working remotely during this crisis We have a range of residential and commercial projects in the projects encompass the notion of biophilic design and create
situation, we did not lose much in terms of our pipeline. FORUM – the first 24 storied twin towers are nearing even better outdoor functions which allow our users to enjoy
deliverables and all the major objectives were completion and will set a new benchmark for commercial nature to the utmost. The use of natural and local materials to
achieved. development in the country once it opens doors next year. reduce our carbon footprint, low-e double-glazed windows to
PINNACLE - the city’s first 40 storied skyscraper is under reduce heat gain, and low-consumption fittings to minimize
Would you please elaborate on the construction and currently in the substructure stage. These water usage are always our preference.
government policy support that enabled projects will house shared amenities such as retail outlets, We have a strong Facility Management Services (FMS) wing,
the rapid sale of ready-made flats? cafes, a rooftop restaurant, gym, business center and more for which manages all our projects for a minimum of 5 years
The real estate sector has been a significant the convenience of tenants, hence further cementing Tejgaon as post-handover. A professional team of building managers
contributor to our economy. Our government is the ultimate commercial hub of the city. We hope these iconic ensure that security, cleaning and maintenance of our projects
well aware of the importance of ensuring the developments will also stand as architectural landmarks for are upheld to the highest standard. There are specific
industry's sustainable growth and has taken Dhaka. In residential, we have guidelines for cleaning and maintaining certain materials like
the necessary steps to support it over the a portfolio of projects around natural stones, landscaping, and more importantly, the
years. The government is now allowing the city, particularly, a few expensive electromechanical equipment of projects such as
investment of untaxed money, lowering the Our next plan was park-side projects in North elevators, substations and generators which are commonly
interest rates, and reducing registration fees to create and Gulshan in our Platinum, i.e. ignored but are imperative to the safety and longevity of the
are the core factors behind the rise of the optimise a clear ultra-luxury category - buildings. We ensure those key aspects are well maintained
demand. The policy support paired with a OLYMPUS on road 62, AURA and monitored to ensure our properties retain their value for How is Shantas’ CSR initiative - Centre for
quick recovery of the economy helped the real and realistic annual on road 83, and ZEPHYR on our clients. Clients can also choose to submit maintenance Woman and Child Health (CWCH)
estate sector bounce back strongly from the business plan for road 100/103. Each of these requests, book amenities and pay their bills through our online supporting the community?
Can you tell us about your 6-year long transformation of the company and worked around our people, effects of a global pandemic and its economic projects, located in FMS portal, which is an added convenience. Our teams are well As a part of CSR, Shanta started it’s not for
journey with Shanta Holdings? structure and process to ensure an achievement-oriented fallout. the company- one super-prime locations, will trained in fire-fighting and emergency response in case the profit healthcare facility - Centre for Woman
My journey with Shanta since late 2015 culture. Performance came as a direct result of that. We also that was offer residents unobstructed need arises. We can proudly say our commercial projects house and Child Health (CWCH) in 2004 in Ashulia.
started with a lot of learning and focused on formulating a realistic company business plan for Can you elaborate on the evolution of challenging but panoramic park views; a rare a footprint of offices of renowned local and multinational CWCH has been serving mostly women and
understanding of the industry. Prior to each year which helped to provide a set of clear objectives, a customer demand? What is encouraging opportunity in our corporations, which is a testament to not just our design and children, especially the low paid workers of the
joining Shanta, I had very little line of sight and role clarity to all concerned in the team. buying rather than renting? Also tell us achievable. It ever-bustling city. Moreover, construction quality, but also to our safety and facility readymade garments industry and
understanding of the real estate sector but I Through these initiatives we have ensured a shared and about the economic trends spearheading helped provide role each project will house management standards. Another example is that since the underprivileged poor women and children. The
knew this industry has enormous potential to aligned vision for the company where every member had investment in the real estate sector. clarity for the team state-of-the art lifestyle onset of the pandemic, the initiatives by our FMS team to center offers free diagnosis, treatment, and
grow. something to contribute. All these activities helped us to With increasing digitisation, the issue of amenities such as heated strictly ensure the required health and sanitation protocols has medicine for the ultra-poor.
Being new to the industry, I had the unique enhance our capability and efficiency which resulted in asymmetric information is slowly disappearing and provided a goal swimming pools with ensured zero outbreaks in any of our projects, by the grace of Presently, CWCH operates with 100 inpatient
opportunity to bring in a fresh perspective to providing consistent business growth year on year in this from our society and has impacted how people to pursue. beautifully landscaped decks, the Almighty. beds. In addition, it also has 18 beds for
the table. People and culture are critical in period. imagine their living spaces. A home is not just fully equipped gyms, stylishly emergency services. CWCH treats over 600
transforming a company into a great one - a living area now, but a statement of prestige. appointed and fully furnished Give us a snippet of the upcoming projects in the outpatients every day. The expansion of the
this is one area where we focused at the very Shanta Holdings is known for driving a performance Consumers aspire for amenities like a party rooms, bbq zones and pipeline – what’s in store? hospital building is near completion. The
beginning and still passionately drive many culture. How did this passion help Shanta Holdings to swimming pool, gym, playing ground for kids more, complemented with sophisticated interior designs, thus, We have many residential and commercial projects in the 7-storied main hospital building with a total
initiatives around that. We identified and overcome the challenges of the pandemic? and a party space besides a well-designed creating an ambience of true luxury and comfort for our pipeline. We are going to launch the first true gated community floor area of about 250,000 sq. ft. will start
acted upon scopes of improvement in the We believe a performance-driven culture is at the core of any apartment that they see around the world. residents, which their lifestyles demand. in adjacent areas of Mirpur DOHS consisting of 400+ operations with 250 inpatient beds from early
people and culture aspect of the company. It successful business. We are fortunate to have a team who are In recent years it has become easier for the apartment units with all the modern amenities like jogging 2022. The center offers services in the areas of
included introducing new ideas and best open to new ideas and challenges and work passionately customers to access the financial assistance Young homeowners seek convenience, invention, and trail, fully equipped gym, swimming pool, central courtyard, obstetrics and gynecology, pediatric, medicine,
practices that facilitated the growth and towards success. Our performance is driven by the culture we required for property purchase. The financial sustainability – how is Shanta Holdings incorporating curated space for indoor and outdoor games, prayer space and cardiology, diabetes and endocrinology,
development of the team - both individually live by - a culture that stands on 6 core values - Excellence, institutions are offering loans at competitive these factors into their home designs? Could you many more. Apart from these, many more residential properties orthopedic, ENT, eye, dental, physiotherapy,
and collectively. I am happy to share that the Innovation, Commitment, Quality, Customer Satisfaction and rates and terms. In addition, the strong elaborate on the facility management module are in the pipeline in the most lucrative locations of Dhaka like dermatology and child development. The center
team had the right mindset and took up the Valuing People. These values are embedded in Shanta’s DNA economic performance over the past few years available to consumers and what they can expect? Baridhara, Guslahn, Banani, Dhanmondi etc. In terms of has well equipped operating theaters,
challenge. Simultaneously, we focused on and drive the team towards setting standards. in general has enabled people to have higher Sustainability is indeed a crucial element of modern living. We commercial, the city is going to witness a few large-scale, diagnostic laboratory, radiology and imaging
creating a vision for the company and then After the initial shock of COVID-19, we regrouped and adapted disposable income, thus, allowing people a realize the need for biophilic architecture, international-standard commercial buildings in the near future. and pharmacy. It also offers various
collectively worked towards creating a to the new normal scenario. Our primary concern was the better opportunity for opting to buy rather than environmental-friendly and sustainable development and have We are actively working to build some true world class vaccination programs for free. Presently, 375
strategy and action plan aligned with the health and safety of all our people. This called for formulating renting a property. been working towards that journey. Our projects have commercial towers that are going to attract the best business professionals and staff are engaged in the
vision. This set a clear goal in mind and a new work module which enabled the team to work Consumers today are also looking at real estate professionally designed landscaping; from lush green lawns to houses and eventually redefine the city skyline. Altogether, center. We also have a plan to go for a nursing
provided direction to all. uninterrupted from the safety of their homes but at the same as an investment opportunity. An apartment in beautiful planters at terraces, soothing water features to more than 8 million sq. ft. of development is in the pipeline college in the coming years to expand our
During those initial years, we prioritized the time getting the job done. To complement this, we brought the a good neighborhood is a very safe investment rooftop gardens and barbeque zones to children’s play areas. and counting. support to the community.

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