Page 66 - IBT Sept 2021 (1)

Corporate Culture A ROADMAP
TO PROGRESS

Reinventing Workplace Culture and Embracing life-long learning Going beyond the metropolitan of 20 to 30 years. So Bangladesh, has up to 2040 after which
People Strategy The concept of continuing to learn new skills and specializing In alignment with the holistic development of the there will be an inevitable decline. Currently, the working
As Bangladeshi organizations are growing, on one’s own forte, even after graduating – is something that country, urbanization of Bangladesh is also population of our country is at 106.1 million, out of which the
more emphasis is being put into inspecting is yet to be fully embraced in Bangladesh. But over the last increasing. Recent statistics show that around actual labor force is 62.1 million. Out of this 62.1 million,
the innate needs of the employees. This few years, several corporate trainers and training institutes 37.41% of Bangladesh’s total population live in around 59.5 million are employed in the public and private
includes reshaping the company culture as a have started to gradually strengthen this concept in urban areas and cities. In an article by Dhaka sector, 2.6 million people are fully unemployed and the
whole, and looking into diverse areas like – Bangladesh. Employees now engage in corporate training and Tribune, it has been stated that the growth rate is remaining 44 million are completely unemployed.
ensuring employee benefits, celebrating global seminars hosted by subject matter experts and enhance their anticipated to be 38 by 2021. With the increasing Hence, this is the perfect time to increase the economy of
and national holidays and sending gifts and professional skill sets accordingly. Md. Sohan Haidear, the urbanisation, the growth of the urban population Bangladesh by engaging this working population in
privileges to family members. As a collective Managing Director of Smartifier Training and Consultation also has increased to a ratio of 5.83 compared to productive, highly efficient socio-economic activities.
society, we in Bangladesh highly value the shared his thoughts on this, “Corporate training and the national growth rate, which is 1.99. But this Neighboring countries of the region like China, South Korea,
impact and role of our parents in almost all management coaching are radically new concepts in advancement barely takes into account that a Vietnam, Taiwan and Thailand, have already taken their
facets of our lives. So companies now have Bangladesh. But it’s good to see that many of the veteran large chunk of the rural youth is deprived of all economic position to new heights through the effective use of
started to initiate a practice, where gifts are corporate houses as well as the local startups are embracing the engagement opportunities and job placements demographic dividends. Yes, a steady, planned approach has
directly sent to the employees’ parents, along the idea of developing their employees’ skill sets. And much of that their urban counterparts are getting. Nazmul been necessary but that has been done so with utmost rigor
with intimate letters from the top the progress has been accelerated due to the COVID-19 Ahmed, a Project Officer at an INGO shared his and focus. While RMG still remains a dominant sector, we
management about their sons’ or daughters’ pandemic; as employers have to virtually engage and equip thoughts about this, “It is astounding to see how need to think beyond our comfort zone and train our youth in
workplace performance. These accumulate to their workforce for the challenging future ahead.” In the new much the youth in rural areas suffer from access other high-impact sectors, like ICT, Engineering, Agriculture
strongly motivate the employees to perform at normal and beyond, it is of utmost importance that employees to life-changing opportunities. Yes, internet and Service industries. Only then can we have a diverse youth
their optimum levels. get trained in their relevant fields and beyond, in order to penetration and smartphone availability of the population that is able to derive value from multiple avenues.
induce more value in their respective organizations. Local country did rise, but youth living in small cities Joint collaborating among the Public and Private entities are
Automating recruitment processes edtech platforms like Ghoori Learning and 10 Minute School and villages of Bangladesh still do not have much required; backed by a systematic approach to upskill and
While recruitment has long been known to be are playing an instrumental role in upskilling the young access to internship opportunities, co-curricular develop the country’s youth. If Bangladesh’s functional youth
a long and tedious task, visionary thinkers in population of the country. Interactive, self-paced courses on activities and other avenues that might have group can be trained through
Bangladesh have started to integrate Career grooming, Leadership, Emotional Intelligence and many helped in enhancing their skillsets. Thus, they While RMG still long-term planned training,
technology into this and are coming up with others are helping students and young professionals to learn have no other option but to either stick to blue remains a dominant then these trained youth
solutions that automate the entire recruitment new skills and add more into their resumes. While countries collar jobs or remain unemployed. The hyper sector, we need to groups will be able to
process for a company. Not only is this like Malaysia and Singapore emphasize on skill development competitive job market is of no match to their establish their position in the
removing any human bias or error, but it also as a core part of their national employment strategy, skillsets; so they have no other option but to lag think beyond our country and in the
increases the organizations’ efficiency – thus Bangladesh also needs to step up in the upcoming years and behind. The disparity across the region is comfort zone and international arena. And thus
leading to business growth. To talk in detail train the youth population to transform them into future astounding. We need more inclusive training and train our youth in in the near future,
about this issue, we recently got in touch with business leaders. skill development opportunities for the youth. Bangladesh will be a
Samuel Mursalin, the Founder and Chief Only then can we ensure proper economic growth other high-impact middle-income country and
Strategy Officer of Bolstar. Bolstar is a Human Bridging the Corporate and Classroom gap from all parts of the country” sectors, like ICT, will be far ahead in the list of
Resource (HR) Technology Firm that While students still rely mostly on theoretical learnings, Engineering, developed countries in 2041.
automates manual candidate recruitment organizations are now slowly focusing on collaborating with The road ahead Agriculture and For any country, the youth is
processes and ensures companies get the universities and shaping up the undergraduate students. This If we closely inspect Bangladesh’s economic at the center of its
best-fit talent to boost their recruitment return involves a panel of veteran professionals engaging with growth of the last decade, we can deduce that the Service industries. development. It is the youth
on investment (ROI). With the help of students via mentorship sessions and outreach programs. country is in a growth momentum in terms of who will challenge the norm,
cutting-edge technology, they streamline Students get to have a glimpse of how organizations operate, holistic development. With the median age of embrace new technologies and introduce radical changes in
candidate sourcing, shortlisting, and the various roles they can aspire to be in and most Bangladesh being 27.6 years, the country is on how we live our everyday lives. Thus, it is also up to us in how
assessment processes and assist our clientele importantly, the numerous skill sets that they need to acquire the verge of utilizing the benefits of demographic we nurture our young population from the very beginning,
with a comprehensive evaluation of the in order to thrive in these roles going forward. Organizations dividend. Theoretically, the demographic dividend ensure good employment opportunities for them and develop
unique capabilities of potential candidates. ranging from a diverse set of industries have set up their own is the difference between the number of them accordingly. Only then can we derive the most out of our
While such a global practice is quite new in skill development and internship programs that help the working-age people aged 15 to 64 and the human capital and witness exponential growth as a nation.
Bangladesh, the response has been mixed. students in this regard. Salwa Khan, an HR professional who number of non-working-age people under 14 and The Bangladesh in the last 50 years has been a narrative of
“Some of the managers have embraced our works at a telecommunication company said, “Our mentorship over 65. So, properly harnessing the potential of strengthening the backbone, setting up its deep pillars and
platform wholeheartedly, while some are program is a core part of our HR strategy. By properly utilizing the youth of Bangladesh can lead to the following slowly becoming self-reliant. Let us all hope that the next 50
reluctant. They are afraid that our platform this platform, we intend to pinpoint high potential candidates, improvements – improved labor supply for both years will be a story of harnessing the full potential of today’s
might replace them; not knowing that our train them in some capacity while they are still in their the local and the global market, growth of digital first generation, exploring nascent industries and
solution is designed in such a way that it undergraduate programs and recruit them when it’s about savings as the human capital earns and increases leading the globe from the very front. That is how we can live
takes up the tedious task from the hands of time. It’s a long, steady process but surely pays its dividends monetary savings, increased quality of human up to the aspirations and hopes of a truly independent nation,
these managers – so that they are free to in the long run as we get to onboard candidates who already capital and expansion of the domestic market. one where we make the most out of our resources and build
tackle the more complex workplace problems”, have a solid idea about the purpose and function of our However, there is a catch – demographic dividend our own future. Let us hope for a better, more trained and
says Samuel. organization”. period of any country lasts only for a maximum future-ready Bangladesh.

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