Page 90 - IBT October 2020
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Tech


              The                                                                   Nvidia                                                                  Nvidia’s new Ampere          out of luck.                announced that they would
                                                                                    reveals its
                                                                                    secret
                                                                                                                                                                                         Just as impressive as Nvidia’s
                                                                                                                                                            architecture, powering the new
                                                                                                                                                                                                                     acquire Arm, one of the world’s
                                                                                    arsenal, and
                                                                                                                                                                                                                     leading microprocessor
                                                                                                                                                            RTX 3000 series of GPUs,
                                                                                                                                                                                         hardware is their software,
                                                                                                                                                                                                                     companies, for USD 40 billion,
                                                                                                                                                                                         which utilizes an image
              Rising                                                                gears up for                                                            that the RTX 2000 series cards   processing technique by the   it was immediately obvious
                                                                                                                                                            seeks to correct the problems
                                                                                    the age of AI
                                                                                                                                                                                         name of DLSS, or deep learning
                                                                                                                                                            posed. Manufactured using a
                                                                                                                                                                                                                     that this would become the
                                                                                                                                                            special 8nm process, the 3000
                                                                                                                                                                                         super sampling. This system
                                                                                                                                                                                                                     beginning of Nvidia’s foray
                                                                                                                                                                                         runs on the AI-driven Tensor
                                                                                                                                                                                                                     into entering the
                                                                                                                                                            series represents a phenomenal
              Tide of                                                                                                                                       compared to the previous     used to clean up low-quality   serious contender, because
                                                                                                                                                            leap in computing power
                                                                                                                                                                                                                     microprocessor market as a
                                                                                                                                                                                         cores of the RTX cards, and are
                                                                                                                                                                                                                     Arm-based CPUs lie at the
                                                                                                                                                                                         high-noise frame renders, and
                                                                                                                                                            generation of RTX cards. Even
                                                                                                                                                                                         upscale them to native
                                                                                                                                                            the ‘entry-level’ RTX 3070, the
                                                                                                                                                                                                                     heart of the vast majority of
                                                                                                                                                                                                                     smartphones, tablets,
                                                                                                                                                            featherweight of the 3000
                                                                                                                                                                                         resolutions, producing a final
              Green                                                                                                                                         superior to that of the USD   that of a natively rendered   certain laptops. Even Nvidia’s
                                                                                                                                                                                                                     integrated solutions and even
                                                                                                                                                            lineup, offers processing power
                                                                                                                                                                                         image of a quality similar to
                                                                                                                                                                                                                     own Tegra series of mobile
                                                                                                                                                            1400 RTX 2080 Ti, the
                                                                                                                                                                                         image. While this may sound
                                                                                                                                                            champion of the 2000 lineup –
                                                                                                                                                                                         like ‘cheating’ to most people,
                                                                                                                                                                                                                     processing solutions (notable
                                                                                                                                                                                         the end results have been so
                                                                                                                                                            at a flabbergastingly affordable
                                                                                                                                                                                                                     for powering the best-selling
                                                                                                                                                            starting price of USD 499.
                                                                                                                                                                                         quality, speed and efficiency,
                                                                                                                                                                                                                     gaming consoles) have been
                                                                                                                                                            While this is essentially    extraordinary in terms of   Nintendo Switch portable
                                  By Abhijit Asad                                                                                                           cannibalizing Nvidia’s existing   that they have opened up   based on processor
                                                                                                                                                            stock of RTX 2000 GPUs, the   entirely new avenues for   architectures licensed from
                                                                                                                                                            other cards on the current   high-resolution raytraced   Arm.
                                                                                                                                                                                                   real-time renders   By acquiring Arm, Nvidia
                                                                                                                                                                                                   in games and      would be able to make new
                                                                                                                                                                                                   other 3D          leaps and bounds in terms of
                                                                                                                                                                                                   applications      technological developments to
                                                                                                                                                                                                   alike. The DLSS   its own products, as well as
                                                                                                                                                                                                   algorithms have   the products of all its licensees,
                                                                                                                                                                                                   been upgraded to   the gamut of which
                                                                                                                                                                                                   version 2.0 for   encompasses every
                                                                                                                                                                                                   the RTX 3000      smartphone manufacturer on
                                                                                                                                                                                                   series, which has   the planet. Especially with
                                                                                                                                                                                                   resulted in a     even major names like Apple
                                                                                                                                                                                                   tremendous rise   switching to Arm-based CPUs
                                                           Nvidia went for – by unveiling                                                                                                          in the quality of   for their future computers,
                                                           their new RTX 3000 series of                                                                                                            the upscaled      Nvidia could not have made
                                                           real-time raytracing-capable
                               Marvel’s Hulk is not the only   GPUS.                    consumer-grade GPUs                                                                              frames, to the point that some   this acquisition at a better
                               raging green juggernaut     In lay terms, raytracing is a   equipped with real-time                                          3000 lineup, the RTX 3080 and   of said upscaled frames look   time. As their first move after
                               smashing things and turning   method of accurately       raytracing capabilities, were                                       RTX 3090, are even           better when compared to their   the Arm acquisition, Nvidia is
                               scenes upside-down. The Big   simulating the continuous   launched with a great deal of                                      heavier-hitting, and given that   natively rendered counterparts.  building a new AI research
                               Green, superconductor titan   reflection and eventual    fanfare back in 2018, to                                            Nvidia has wisely opted to not   Aside from graphics, the   center at the UK-based
                               Nvidia, has not only revealed   dissipation of light rays in a   relatively mediocre sales –                                 go with the eye-watering prices   generational improvements to   headquarters of Arm, with a
                               its latest range of absurdly   3D scene, leading to incredibly   partially owing to the market’s                             of the RTX 2000 series, are   the Ampere series of cards   specific focus on developing
                               overpowered discrete graphics   realistic lighting and   general unawareness about the                                       going to be a great deal more   make them suitable for use in   energy-efficient Arm-powered
                               processing solutions, but also   shadowing. This is an   importance raytracing can                                           popular with PC enthusiasts   deep learning-based        solutions for data centers and
                               taken the world by storm by   extremely resource-intensive   make, but more importantly                                      who want their money’s worth   applications. Offering a 70%   cloud services.
                               means of an acquisition     process, with traditional    because of the prohibitively                                        when building their new      speed boost over the previous   The future has never looked
                               decision that has rocked the   CPU-driven raytracing     high price tags of the RTX                                          systems. However, it should be   series (Turing), Ampere can be   brighter for Nvidia than it does
                               world of technology with its   mechanisms requiring hours to   2000 GPUs. Only the most                                      noted that because of their   up to six times faster in AI   now, and while it remains to be
                               seismic impact.             spit out a single rendered   high-end cards of the RTX                                           vastly boosted processing    training applications.      seen how AMD and Intel would
                               With longtime rivals Intel and   frame. While GPU-powered   2000 lineup could steadily                                       capabilities, the            While the revelation of the RTX   respond to the new challenges
                               AMD working on their own    renderers cut down on this   handle real-time raytracing at                                      Ampere-powered GPUs are also   3000 series cemented Nvidia’s   posed by the green team, it can
                               processing solutions both for   render time significantly, it   over 60 frames per second, but                               quite power-hungry. The RTX   position as the dominant   be safely said that such
                               general and graphical       was still a far cry from     with their prices safely out of                                     3080’s power draw peaks out   leader in the GPU market, with   developments would have
                               purposes, it was apparent that   achieving raytracing in real   the reach of most buyers, they                               at a mammoth 320 watts,      the competition yet to catch up   massive impacts on the global
                               a do-or-die situation was likely   time, at playable frame rates.  did not see the level of                                  which means users who do not   to their benchmarks, this was   computing sector as a whole,
                               to appear on Nvidia’s horizon   Nvidia’s RTX 2000 series of   adoption that Nvidia had                                       have or are not ready to go for   but one half of their   and that the consumers would
                               before long. And ‘do’ is what   GPUs, the world’s first   initially hoped for.                                               beefy power supply units are   masterplan. When Nvidia   be their biggest beneficiaries.
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