Page 75 - IBT October 2020
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that is compatible with the safety
                                                                                  standards of the post-COVID-19
                                                                                  world. The entrepreneurs of the sector
                                                                                  will have to innovate ways to make
                                                                                  the tourists feel safe while spending
                                                                                  precious time with their families. The
                                                                                  implementation of the strategy might
                                                                                  be different depending on the nature
                                                                                  of tourists respective countries cater.
                                                                                  However, the marketing initiatives
                                                                                  should be centred on the new normal.
                                                                                  GOVERNMENT SUPPORT: The hotel
                                                                                  and tourism industry is the hardest
                                                                                  hit from the pandemic and will
                                                                                  recover last from it. Governments
                                                                                  across the region must undertake this
                                                                                  fact under consideration and act with
                                                                                  a long term strategy to revive the
                                                                                  sector. The revival effort must be
             The industry is                    related to the tourism industry; the   based on a comprehensive approach;
                                                                                  the government should have a fiscal,
             exceptionally                      impact is enormous on all the     monetary and diplomatic approach to
                                                entrepreneurs. The tourism sector is
             pivotal for Nepal,                 essential for our country, none of the   this situation.
             and entrepreneurs                  other businesses, not most of the   The respective governments should
             are working with                   businesses will not survive without it.   continue providing stimulus packages
             the government to                  The Maldives Government is drawing   and loans to ensure the stakeholders
                                                                                  of the industry survive this period.
             ensure that all the                up strategies to bring back tourism   The pandemic has caused a lot of job
                                                into the country. Strategies policies
             stakeholders                       and guidelines have been put in place   losses in the industry globally, as the
             manage to weather                  that are developed based on research   market is not going back to its initial
             the storm.                         internationals case studies and   growth rate, unemployment will keep
                                                industry.                         persisting. The authorities should
                                                                                  provide financial support and
                                                The panelists discussed on the    facilitate employment and training for
 The whole world is reeling   pandemic.  Shakeela, Former Cabinet   ways to ensure a robust   the growing unemployed pool.
 from the deadliest pandemic   In a discussion titled,   Minister (Maldives), CEO,   growth of th sector in the   STRONGER DIPLOMATIC TIES:
 in history. As the situation   "RESTART ASIAN   SIMDI Group and Mrs   economy. Realistically, it will take   region and highlighted some   Strong diplomatic relations between
 prolongs, economies around   ECONOMIES: Ideas and   Bhawani Rana (Nepal),   another two to three years to take the   key areas that the   the countries has the potential to
 the world have entered into a   Actions for the Hotel   President, Federation of   sector back to its initial growth rate.   stakeholders need to focus:  change the region's economy and its
 synchronised recession. The   Industry", hosted by the   Nepalese Chamber of   She also points out that the industry   DIVERSIFICATION OF TOURISM:   not exclusively for the hotel industry.
 economic fallout has   Friedrich Naumann   Commerce and Industry and   is exceptionally pivotal for Nepal, and   South Asian countries should look to   Ensuring a smoother visa process and
 multidimensional   Foundation (FNF), the   Managing Director of Hotel   entrepreneurs are working with the   diversify their respective tourism   easing travel restrictions will
 implications which will   panellists discussed the   Sneha Pvt Ltd.  government to ensure that all the   sector depending on their strengths.   exponentially increase tourism and
 persist for years to come.   current state of the hotel   Bhawani Rana expressed her   stakeholders manage to weather the   Every country in the region may not   will facilitate a boom in the hotel
 Undoubtedly, the tourism and   industry. They explained the   anguish about the current   storm. Currently, they are working   be capable of attracting the same type   industry. It will generate millions in
 hotel sector has been the   magnitude of the crisis and   situation. Her hotel, which is   with the government to finalise a   of visitors. Countries can specialise   revenue for the respective
 hardest hit from the   its implications on the local   near the Indian border in the   revival package which will facilitate   on the different types of tourism   governments and create employment
 economy. The interaction   UP area, has seen the number   much needed support the sector   ranging from religious to medical. It   opportunities for the growing young
 facilitated the exchange of   of guests tanking. The loss   needs.  will allow each country to specialise   population. It can allow regional
 ideas, challenges faced by the   has been multidimensional,   On the other hand, Dr Mariyam   on the specific sector which will lead   tourists the chance to enjoy cheaper
 entrepreneurs and their   not only in Nepal but for the   Shakeela lamented that the impact   to a drastic improvement in the   holidays and the industry more
 solutions as well as the role   entire region. Because the   has been worse than the 2004   quality of service. Concurrently, it will   revenues as it will take some time for
 of the government towards   cross-border tourism industry   Tsunami and the 2008 global   allow the tourists more options and   the European tourists to return to the
 reviving the sector.   prevalent for famous and   financial crisis put together. Maldives   better choices according to their   region. The entrepreneurs are already
 Moderated by Dr Nazmul   adventure tourism has taken   is a small island state, and this has a   preferred type of travel. It can be done   taking initiatives to accelerate
 Hossain, Country   a hit. The sector has grown   unique vulnerability to external   on a consensus basis among the   regional tourism. They are working
 Representative, FNF,   exponentially in the past   impacts. The economy has contracted   nations in the regio  on establishing private sector to
 Bangladesh the session was   decade and has become an   significantly and all the businesses   DESIGNING NEW EXPERIENCE: The   private sector MOUs and advocating
 panellists were Dr Mariyam   essential part of the local   are very much directly and indirectly   panellists agreed on creating tourism   the same between governments.

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