Page 49 - ICE BUSINESS TIMES January 2020

EasyLife
EasyLife is primarily a Digital Sales
Channel activated via app and web. It is
intended to make insurance more
accessible to consumers. A significant
number of people in our country are now
EasyLife Inauguration Ceremony 2018 policies through both app & web.
connected through the internet; Easy Life
allows them to purchase insurance
One can conduct all the activities entirely
online for buying an insurance policy and
also pay the premium for being under
coverage instantly. The very distinctive
propositions of EasyLife are accessibility
and availability. Its services are available
on-demand regardless of the time.
Without any intermediaries, one can buy
life insurance instantly without the hustle
THE DIGITAL JOURNEY: of medical test and filling-up a form.
GLIL IS FOSTERING Additionally, information gets dilated
through the traditional method of securing
FINANCIAL INCLUSION clients through agents. It paves the way
FURTHER BY BEING THE for illegal and unethical practices. The
PIONEER OF DIGITAL conventional approach resulted in the
spread of misinformation and confusion,
LIFE INSURANCE which still haunts the sector. Through
Over the next decade, digitalization will EasyLife, the entire process has become
play a pivotal role in reducing poverty and transparent. Clients now have all the
improving financial inclusion. Digitization detailed information about every scheme
connects people, processes, and things available; it allows them to assess and
intelligently which allow business entities determine the plan most suitable for them.
to access more data. Greater data allows EasyLife aims to educate the market about
for more intelligent decisions, and so MyGuardian the aggregate benefits of insurance and
more comprehensive benefits can be MyGuardian is a digital service platform ultimately encouraging them to buy
derived from the digital revolution. More which is designed to enhance the insurance.
importantly, it makes financial services customer experience of current and To provide a genuinely world-class digital
more accessible and transparent. future clients of GLIL. It includes both life insurance experience along with
Digitalization is the key to accelerating MyGuardian self-care app and monthly savings, GLIL carried out
the impact of financial inclusion. MyGuardian Web Portal, each of them is extensive desk research and
The idea of Digital Bangladesh has speci cally designed to provide an benchmarking study with products of
transformed the socio-economic scenario extensive client experience. MyGuardian other countries with the homogeneous
of our country. Currently, we have the App is a one-stop destination that allows populace which resulted in the following
second-largest pool of online workers in clients to make more informed decisions products:
1) EasyLife – Simple Term (No premium
about their preferred policy. It has
the world and income from ICT exports are detailed product information on the retail
refund option)
gradually on the rise. It has also product portfolio of GLIL. It enables them 2) EasyLife Plus – Premium Refund
transmuted the lives of the impoverished (customers) to choose their preferred Option
population by allowing them to take part product by evaluating their options 3) MSP – Monthly Savings Plan
in economic activities. The digital platform through the premium calculator. 4) MSP Ladies – Monthly Savings Plan
has been playing a significant role in Remarkably, MyGuardian allows clients with CI (Critical Illness)
improving financial inclusion in the option to pay premiums instantly via With more than 2.5 Lac downloads since
Bangladesh. Multiple businesses entities debit/credit cards and mobile banking. inception, EasyLife currently has more
across the country are continually Currently, the app is being used by than 1 Lac monthly users. Moreover,
innovating to bring more people under the 5000+ users. EasyLife offers a digital loyalty program
umbrella of financial inclusion. Guardian Moreover, it is possible to make instant for its users that includes tremendous
Life Insurance Limited (GLIL) is considered claims for swift processing; a procedure digital offers & discounts at lifestyle
to be the most innovative, progressive and that otherwise can take weeks through brands and prominent hospitals.
fastest-growing Life Insurance Company of traditional methods. The same bene ts Currently, over 20,000 digital loyalty
Bangladesh and has been leading the can also be availed from MyGuardian program users of EasyLife are enjoying
Web Portal. The MyGuardian Digital
change in providing access to the masses Platform has the potential to be a exciting discounts at more than 30
to take part in formal financial activities game-changer in nancial inclusion by hospitals across the country.
ushering a financially inclusive revolution. making life insurance services more GLIL has done an incredible job in
Through EasyLife and MyGuardian, GLIL is accessible to millions of Bangladeshis. creating a user-friendly and intuitive app
set to transform millions of lives with the GLIL is pioneering nancial inclusion by which is compatible with the average
blessing of life insurance. digitalizing life insurance for millions. financial literacy of Bangladesh.

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www.ibtbd.net