Page 82 - IBT August 2021 Issue

HOW TO DESIGN A GREAT
Global Chambers L&D COMMUNICATION PLAN

By Yvonne Luker

Clubhouse

and the Global

Tribe Club

Are you on Clubhouse yet? Clubhouse (www.joinclubhouse.com) is a new hear people speak and have a conversation,
and engaging way to speak with new connections around the community most still in English.
and world. It can be a wonderful way to find new clients, resources and Some of the rooms held last month by Global
partners to grow your business. Global Chamber® has been in Clubhouse Chamber in the Global Tribe Room are
the past few months, and now our presence is primarily through the illustrative of what our members wish to
“Global Tribe Club,” with rooms being hosted one to five times a week. hear. Those topics were “Fearless Global
Join us! Leadership,” “Effective Global Expansion,”
What is Clubhouse? It’s a way to jump into a virtual room with a group of “Business Opportunities in Latin America,”
other people from anywhere in the world to talk about pretty much “How to Use LinkedIn in Global Business
anything. It’s voice only — so don’t worry about how you look at the time Development” and “How to Stay Innovative in
or what you’re doing. I often work and listen at my desk. As I’m writing the Post-COVID Global Business
this article, I’m in a Club called “The Rundown” and the title of the room Environment.” Listen or engage — it’s up to
is “Crypto Talk: Dogecoin, Bitcoin, Eth, Shiba… All Are Down!” with 525 you. If I’m working, I’ll stay in the audience
other people. Each person in the room is shown in a static picture on my and listen; If the topic is interesting and I
iPhone as either on the stage or in the audience, and the audience is want to say something, I raise my hand.
further segregated by those who are followed by people on the stage and Trolling is not allowed, and trolls are reported
the general audience who are not yet followed by anyone on the stage. by other users. They will be reviewed and
Only the people on the stage can talk, usually one after the other, in a kicked off the platform. Also, as you might
conversation. Anyone in the audience can raise their hand to speak, and imagine, if you’re in any room on any topic
one of the moderators on stage can bring anyone up to speak and or ask a with men and women and people of different
question. It’s better to have a solid profile when you raise your hand so styles and cultures, conversations can heat
they know you’ll be a respectful speaker and not a troll. You are also able up and get a little interesting in both good
to click on any picture of people in the room and see what they’ve written and bad ways. There are general ground rules
there. Unlike other social media forums, in Clubhouse you can actually for letting each person complete their thought
with no interrupting. There are non-business
rooms, too — and so imagine any topic with
anyone on the stage, talking it through. One
recent room about Israelis and Palestinians
got a little heated. I heard that politics was
not allowed, but some of the early rooms with
people from China were centered on politics
— and the Chinese government quickly
banned Clubhouse. I stay mostly in the
business rooms, but where you go will be up
to you.
Jump in and follow the Global Tribe Club and
check out our talks on global business. Follow
our CEO Doug Bruhnke at @dougbruhnke
and the Global Tribe Club, too.
Yvonne Luker is the Managing Director of Global Chamber®

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