Page 24 - IBT August 2021 Issue

Consumer Market
The Tech-
Trendsetter
After completing more than one year in Bangladesh as a ‘Dare to Leap’ Tech trendsetter,
realme Bangladesh’s Managing Director Tim Shao reflects on realme’s concentrations,
local smartphone ecosystem and their relentless pursuit for quality products
Who are the primary target
consumers of realme smartphones?
How do realme smartphones cater to
their expectations?
The youth are our primary target customers.
From the very inception of our journey as a
smartphone brand we have been focused on
the young generation. Powered by an afflatus
driven by the ‘Dare to Leap’ spirit, realme has
always been working towards creating
products which become a trendsetter. The
youth always want something that will help
them take a leap in their lives and look for a
smartphone that will not only complement
their lifestyle but also upgrade it on many
fronts. So, we always strive to cater to the
needs and priorities of the youth and that’s
how we develop our smartphones. Taking the
trends, aesthetics and preferences of the youth
into account, we have come up with
smartphones classified as C series, number
series, narzo and GT series for different
customer groups. The C series is our entry
level series for entry level users, the number
series comes in mid- range for mid-range users
with each series having its own distinct style,
the narzo series is for game lovers who look
for upgraded performance and the GT Series
are our flagship phones for premium users. In
contrast, in the C series, C embodies color –
something that symbolizes emotions
associated with the youth such as their
feelings, personalities, cultures, interests and
even preferences. realme’s 8 series, on the
other hand, belongs to our number series,
22
August 2021
Canalys, youth-favorite brand realme has taken the top complex manufacturing processes realme intends to produce government to expand smartphone market and tech-savvy brand in Bangladesh. Inspired by ‘Dare to Lea
spot among smartphone makers in Bangladesh in Q2, smartphones incorporating more advanced technologies. attitude of the youth – have contributed to a great extent to spirit, realme will also keep striving
2021, with an annual growth of 258% in the the growth of smartphone ecosystem in this country. As a the smartphone market by dint of its high-en
Bangladesh smartphone market. Taking cue from the quality factor, I would like to result, there is a huge demand for high-end and mid-range smartphones and top-notch products and we a
hear about realme’s recent collaboration with
The kind of love we have received from our fans and
phones in this market. To meet the increasing demand, realme
hopeful about holding on to our commitment to
users in only one year is overwhelming and so, we realme wants to introduce only the best products having no has launched many smartphones from time to time in the last serve smartphone aficionados in the days
TÜV Rheinland.
Meanwhile, as the smartphone market is expand
one year, all of which have garnered rave reviews and positive
offered special discounts and gift hampers containing
pitfalls and shortcomings for the smartphone enthusiasts.
user feedback.
our classic wireless headphones, bags, t-shirts and
in Bangladesh, we want to play our bit to con
That’s why realme has worked in collaboration with TÜV
to the growth of this industry. Apart from af
many more exciting prizes for our users on the
According to Canalys, realme has become the top smartphone
Rheinland, a global leader in provision of testing services
occasion of our first anniversary that was celebrated in
maker in Bangladesh in Q2, 2021. which is of course an
5G phones, realme will also bring more AIoT
February to commemorate this momentous journey. It according to international standards, to set quality standard incredible achievement for realme considering the fact that we products to young consumers to expedit
and identify parameters to assess the quality of manufactured
are relatively a new entrant in this market. Also, realme
is mentionable that during any kind of celebration – be
of 5G technology and ensure ‘5G for All’.
smartphones. After tiring efforts of around 8 months,
snatched away a place in the ‘Top 10 TWS Brands’ in terms of
it our anniversary or any other national festival – our
realme has cemented its name in
youth-favorite smartphone brand realme in collaboration with
shipments for Q3 2020 (according to Counterpoint Research).
fans and users remain in the center of attention.
consumer minds. What does realme have
TÜV Rheinland has set new smartphone quality standard,
What sets realme apart from its
repeat its smartphone success to become 2021’s dark horse in
forward to?
competitors in the market? which will be used as a standard for all smartphone markets Counterpoint highlighted the possibility that ‘realme could in the pipelines for consumers to look
around the world. realme and TÜV Rheinland jointly created
wearables. As a youth-centric smartphone brand, we cannot
As I have already mentioned earlier that realme is a the TÜV Rheinland Smartphone High Reliability Certification, ask for more from an emerging market like Bangladesh. realme as a youth-favorite smartphone brand
tech trendsetter and mainly focuses on the youth and based on the initial 3-year life cycle experience. realme is the believes in empowering the youth by equipping
setting new trends. So, the design, features and pricing first smartphone brand in the world to get TÜV Rheinland However, there are some challenges as well. As the market size with necessary device and other produc
in increasing, so are the number of competitors. There are so
of our smartphones - all are based on the fact that the High Reliability Certification whereas our new releases from C many competitors in this market and all are fixated on take the smartphone experience of the young p
youth should get more access to technology so that series - realme C21 & realme C25 - are the first smartphones to occupying a good market share. So, the competition is fierce. notches higher. Especially after carvin
they can reveal their creativity and latent talent. earn this certification. But, the pandemic has dealt a heavy blow to our business. the smartphone ecosystem of Bangladesh and
Keeping that in mind, we adhere to some tenets that This pandemic has turned out to be a new challenge for us as making a place into the hearts of the yo
which is for mid-range users. This series comes equipped with set realme apart from others doing business in the How does realme ensure quality for their is more committed to introducing more lucrati
superb camera setup and other necessary features that catalyze products? people are reluctant to spend money, which is a bad indicator smartphones and new line of products fo
social amelioration for the youth. In continuation to our efforts to market. First, we always aspire to bring something From now onwards realme will be using the quality standard for smartphone business. In the meantime, it is also true that consumers. realme will be launching ne
amplify the smartphone experience of the youth, we have better and enhanced for our users, the youth to be procedures determined by TÜV Rheinland to do quality control smartphone users in Bangladesh are very price conscious. It Bangladesh and long line of AIoT products
launched smartphones with TUV Rheinland High Reliability particular. To do so, we leave no stone unturned to and tests for their smartphones. This process encompasses 23 means they are always showrooming and webrooming with a in the queue. realme has already launched ove
Certification – realme 21, realme C25 & C25s and most recently innovate and come up with something more major tests, including ten daily use test scenarios, such as view to comparing the prices. Such nature of the users AIoT products, with many more exciting ones i
we launched the most affordable 5G smartphone the realme 8 5G. exhilarating. Just a few months ago realme had drop, wear, and tear; there are seven extreme environment test compels you to always offer competitive price for your pipeline. We will also release new gaming kit
In order to establish these different series and set the trend we unleashed its first smartphone facilitated with 108MP scenarios, including super extreme temperature, extreme smartphones. And this is what realme always does – we try to gaming nerds so that they can enjoy seam
had to ‘Dare to Leap’ and got a wonderful response from the camera set-up and slim design. We try to give the best humidity, voltage fluctuation, button life, static electricity, air offer the best smartphones in the best price points. gaming experience without any break or hitch.
market after their launch. These phones, I hope, will also be liked features in the best price wrapped in trendsetting pressure; and 6 component reliability test scenarios. realme from all these, we also want to make this yea
by our target customers owing to the cutting-edge technology and design. To cater to the youth, our team is also powered smartphones will have to go through all these tests. How do you evaluate your performance in terms more happening for the youth by kicking off s
specifications these smartphones are facilitated with. by energetic and innovative youth who have the ‘Dare At realme, quality comes first. So, realme follows 6 stages of users’ response in the last one year? initiatives that will create a bridge between
to Leap’ spirit. involving the Quality Control team in the process. At any one As a tech trendsetter we have received amazing response from and their smartphone users. Just like ou
realme has completed more than a year of Secondly, we always bring something new and fresh for point, if the product fails to comply with the quality standards the youth. Immediately after realme 5i was made available for different campaigns will also be arrang
operating in Bangladesh. How is realme the users when it comes to the design of our and falls short of any criterion, the Quality Control team has a purchase on online marketplace Daraz, the whole consignment as well to bring about positive changes i
commemorating this milestone? smartphones. Each of our designs are inspired by veto right to reject the product outright. And this is what was sold out within a few days with users wanting for more. of our fans and take their smartphone exp
Yes, this is indeed a milestone for realme that we have completed modern day life. In our 8 series, we are used Infinite happens at realme. The same phone was then put on display at Pickaboo for sale. a new height. As we have recently launch
more than one year in Bangladesh with flying colors against all Bold Design for realme smartphones. For realme 8, we realme also tests the endurance of the smartphones based on According to Pickaboo, by the end of the day of first online MagDart, the world’s fastest magnetic wi
speculations and become one of the top 3 brands in Q1, 2021 have combined Split Design and Splicing Process to young users’ scenario in related environmental settings. As for sale, around 1000 units of realme 5i were sold to become the charging. A series of MagDart accessorie
according to Canalys global smartphone shipment report . In the integrate elements of digital world and real world in a travel, realme simulates extreme temperature from negative 40 highest selling smartphone in a single day in Pickaboo. be released in near future. Apart from that w
last one year realme has added so many caps to its feather and fabulous fusion to create an exhilarating effect. degrees Celsius to 75 degrees Celsius in an outdoor In the meantime, realme kicked off a new year surprise launching realme Laptop as well as realme Pad
released many high-end and mid-range smartphones for the Moreover, realme 8 has been designed based on relame environmental setting to make sure all realme products can stay campaign on the occasion of celebrating the new year from something new for the tech trendy youth.
Bangladeshi smartphone enthusiasts. During our first year we got UI 2.0 out of the box where pillars such as creativity, alive. In order to test endurance in case of drop, the product January 7-31. You will be surprised to know that total sales in Very recently realme as a 5G populari
many endorsements from the media and e-Commerce platforms. sociality, productivity have been prioritized for a highly goes through a more aggressive drop tests at a height up to 1.8 the campaign was 17,899, of which 6,818 units of realme 7i, arranged a 5G summit where they disclos
The realme C11 sold 3000 units in only 3 mins and realme 6 sold customized smartphone experience. realme has entered meters at multiple sides on different surface materials. Inspired 2,517 units of realme 7 Pro and 8,564 units of realme C17 they are developing a diverse portfolio of
1500 units in only 1 min making it the one of the fastest selling the AIoT 2.0 development phase with an advanced by such zeal for quality, realme strictly follows a set of were sold. From the suburbs to the rural backwater, people products with an aim to offer 100 million
smartphones in Daraz in 2020 among other records in ‘1+5+T’ strategy, which is defined as a smartphone, principles and criteria while developing their smartphones. from all walks of life from all around the country participated in the next three years to the young
e-commerce sites five AIoT products and products under Teclife. in the campaign with utmost zeal. affordable 5G phones, realme will also bring
By the end of the year 2020, we became a favorite choice of the Thirdly, we at realme never compromise with the How has your experience been with the This is the kind of response we have received from smartphone AIoT products to young consumers as rea
youth. In Daraz, we became the Top 1 Mobile brand in their quality of our smartphones. As you know, consistency Bangladeshi mobile market compared to other users in Bangladesh. entered AIoT 2.0 development phase with its
Bangla New Year Campaign in 2021, also realme became Top 1 in is one of the major criteria that is a must for ensuring markets realme operates in? What are the advanced ‘1+5+T’ strategy. realme will keep
Daraz 11.11 campaign last year. realme also became the Highest the smooth production of high-quality products. To challenges? What is your vision for realme in Bangladesh? introducing smart devices in the days to come
sold smartphone brand in Eid Ul Adha 2020 in Daraz and in that end, realme has been plowing its revenue back Our experience has been phenomenal in the Bangladeshi After bagging one of the top three positions in Bangladesh expedite the rollout of 5G technology and
Picakboo became the best-selling brand of Ramadan 2020. into establishing smart factory, which will be fully market as we had a roller-coaster ride in the last one year. Two according to the report made by Canalys Market Research, we for All’.
According to the leading global technology market analyst firm automated in the near future. By simplifying the factors – willingness and cooperative outlook of the are all the more invigorated to make realme no.1 smartphone