Brought to Bangladesh by Progress Motors Imports Limited, Audi -one of best-selling luxury automobile brands in the world.
Over the decades, German automakers have ruled the luxury market. The renowned brands from the country have seen their sales rise across the world. Among them, Audi has seen its popularity rise exponentially especially among millennial buyers. It is one of the most prestigious automotive brands in the world. Known for its German-engineered components and sophisticated design, Audi has been named one of the “World’s Most Valuable Brands” according to Forbes. Its annual sales grew 161 percent from 2002 to 2019. Audi has become a brand of choice among young buyers seeking a sleek, tech-savvy luxury car brand they can call their own.
Innovator in Design
Design is cited by Audi customers as the primary reason for opting for the vehicle. It, therefore, plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colours and materials to lighting design. The Audi design language is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.
Integrating Innovation
Audi is arguably the most innovative brand in the global automobile industry. It has been a step ahead of its peers in integrating the latest technologies in its vehicles efficiently. Most importantly, Audi’s innovation resonates with the demands of contemporary owners. The company has been able to translate ideas into successful implementation and has steered the industry towards the future keeping current constraints in mind. For example, since fully autonomous vehicles are yet to hit the mainstream market for the foreseeable future, Audi is pioneering the interaction design of the hybrid (manual- self-driving) mode.
Shaping the Future of Premium Mobility
Audi is dedicated to shaping the future of premium mobility. The complementarity of sustainability and digitalization will produce amazing opportunities and start a new era of mobility. Audi is focused on making a difference by the way their products look, work and feel. Every single Audi employee lives the progress in his or her field of expertise that will define the future of mobility. Every step of the company is shaped with a forward-looking mindset of thinking ahead.
Vorsprung: Advancement Through Technology
Audi is famous for the agility and dynamism of their vehicles, at the same time, it stands for a responsible and refined type of performance. Audi represents spiritual values above material wealth. In producing premium cars, the company combines high quality and perfection with accessibility and understatement. Dedicating technologies to improving people’s lives, to making better progress in our complex world – through smart solutions that work intuitively.
Human Centricity
Perhaps the element which sets Audi apart from its peers in the industry is its valuation of human centricity. The company thinks and works in a holistic way, giving equal regard to our customers, employees and society. Audi communicates with its customers regularly to understand their expectations. A diverse world view is a driving force behind the company. It enables Audi to dedicate its resources towards shaping the future of the automobile industry. And, facilitating the development of the world with its ideas, passion and vision.
Sustainability
Audi considers sustainability about having a value-oriented responsibility to the future. About a balance between economics, ecology and society which implies looking at the big picture. Being transparent and acting with integrity are as much a part of this as taking a long-term and consistent view of things. For Audi, the future is an attitude: it’s about taking moral responsibility and leading by example.
Audi in Bangladesh
Audi is represented and sold in Bangladesh exclusively by Progress Motors Imports Limited. All vehicles come with an unlimited mileage warranty of 2 years and all after sales services are provided by Audi Service located in Tejgaon. They provide an end to end service from test drives, accessories and repair compliant with the international standards. Some of the vehicles which are currently available at Progress Motors Limited are listed below:
Audi A6
The unit price of the vehicle is set at BDT 1.06cr. The Audi A6 2.0TFSI has 2litre inline 4 cylinder engine with a maximum output of 190hp and 320/1450-4200Nm/rpm and a 7- Speed S tronic transmission. The A6 will come standard with panoramic sunroof, LED headlights, genuine Milano leather seats, 18’ Alloy, comfort air conditioning system, four zones among other luxury amenities.
Audi Q3
The unit price of the vehicle is set at BDT 76 Lacs. The Audi Q3 35 TFSI has 1.4 liter inline 4 cylinder engine with a maximum output of 150hp and 250/1500-3500Nm/rpm and a 7- Speed S tronic transmission. The Q3 will come standard with panoramic sunroof, LED headlights with dynamic turn signal, genuine leather seats, 18’ Alloy, Audi Virtual Cockpit plus, comfort air conditioning system, three zones among other luxury amenities.
Audi Q7 55TFSI (MHEV)
The unit price of the vehicle is set at BDT 1.58 Cr. The new Q7 55 TFSI has a 3.0 liters V6 turbo charged engine with MHEV (Mild hybrid technology). It produces 340 hp and 500 Nm of torque. The Audi Q7 is coupled with an eight-speed tiptronic and the permanent all wheel drive quattro transmission. The Audi Q7 has two large touch screens that provide haptic and acoustic feedback which are fully customizable. The available matrix LED lights both front and rear offer high level of clarity, sharpness increasing visibility and road safety, the available adaptive air suspension has 6 configurable ride preference including off road mode for going through various different terrains in Bangladesh.The standard features also include four-zone automatic air conditioning with rear touch screen control, power door closer, contour ambient lighting package, Bose 3D Advanced Sound System, 20” alloy, dark tinted glass, panoramic glass sun roof and comfort key.
Audi Q8 55TFSI (MHEV)
The unit price of the vehicle is set at BDT 1.99cr. The Audi Q8 55 TFSI quattro® has 3.0 liter V6 engine and mild hybrid electric vehicle (MHEV) with a maximum output of 340hp and 500/1370-4500Nm/rpm and a 8- Speed tiptronic transmission. The Q8 will come standard with panoramic glass sunroof, HD Matrix LED headlights with dynamic turn signal, Bang & Olufsen sound system with 3D sound, Heads up display, Adaptive air suspension, S line exterior package, genuine leather seats, 21” Alloy, Audi Virtual Cockpit, comfort air conditioning system- four zone among other luxury amenities.
