Dhaka, 19 October 2025: ICE Media Ltd. and Habib Hotel International Ltd, trading as Holiday Inn Dhaka City Centre by IHG, have officially signed a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at strengthening brand visibility and creating engaging experiences for their audiences.
Under this one-year agreement, ICE Media Ltd. will provide comprehensive media and promotional support for Holiday Inn Dhaka City Centre’s signature events, ensuring impactful outreach and audience engagement across its print and digital platforms. Holiday Inn will feature its premium hospitality offerings through dedicated advertising and media placements facilitated by ICE Media Ltd.
This collaboration seeks to leverage the strengths of both organisations — ICE Media Ltd.’s expertise in media coverage, and Holiday Inn Dhaka City Centre’s reputation for world-class hospitality — to reach wider audiences, enhance brand value, and deliver memorable experiences for their communities.
The signing ceremony took place at the Holiday Inn Dhaka City Centre by IHG in Dhaka.
Representing ICE Media Ltd. were T. Aumia Khundka, Deputy Managing Director, and Arafat Hossain, Head of Business Development & Branding.
Representing Habib Hotel International Ltd (Holiday Inn Dhaka City Centre by IHG) were Shahidus Sadeque Talukder, Director of Operations; Tanvir Ahmed, Director of Finance & Business Support; and Tanjila Afrin, Assistant Marketing Manager. The signing was witnessed by Dipankar De, General Manager of Holiday Inn Dhaka City Centre.
The partnership marks an important step toward creating dynamic, value-driven engagement between the hospitality and media sectors, reinforcing both brands’ commitment to innovation, collaboration, and community connection.
