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LESSON 9: “SECONDARY RESEARCH” IS ACTUALLY THE FIRST AND SHOULD BE THE CONSTANT MEANS OF YOU AND YOUR TEAM REALLY UNDERSTANDING THE MARKETPLACE AND WHAT OPPORTUNITIES ARE OPEN TO YOU.  This is not a

  SECONDARY SHOULD ALWAYS COME BEFORE PRIMARY No this is not a confusing note about school grades but it is a serious note about doing research. If you have attended our Marketing Research Futures seminar

  Dave McCaughan Co-Founder, Marketing Futures LESSON 8 : BEING YOUNG IS ALL ABOUT TRYING TO FIT IN. SOMETIMES THAT INVOLVES STANDING OUT AND SEEMING TO BE DIFFERENT. AND PARENTS OFTEN DON’T REALLY MIND FUNDING THAT SHOW

  “Free” is a death sentence, the discount is the move of a dying brand. Ever heard the phrase “discounted to death”? If not type it in BIG letters, print and post above your desk.

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