LESSON 9: “SECONDARY RESEARCH” IS ACTUALLY THE FIRST AND SHOULD BE THE CONSTANT MEANS OF YOU AND YOUR TEAM REALLY UNDERSTANDING THE MARKETPLACE AND WHAT
SECONDARY SHOULD ALWAYS COME BEFORE PRIMARY No this is not a confusing note about school grades but it is a serious note about doing
Dave McCaughan Co-Founder, Marketing Futures LESSON 8 : BEING YOUNG IS ALL ABOUT TRYING TO FIT IN. SOMETIMES THAT INVOLVES STANDING OUT AND SEEMING
“Free” is a death sentence, the discount is the move of a dying brand. Ever heard the phrase “discounted to death”? If not type
LESSON 6: PICK TACTICS THAT WILL BRING ALIVE YOUR STRATEGY, DON’T PICK TACTICS BECAUSE MAGAZINES LIKE THIS ONE ARE TALKING ABOUT THEM A LOT. For
LESSON 5: STUDY, THINK, EVALUATE AND DECIDE ON A STRATEGY THAT WILL ALLOW YOU TO WIN: THEN PICK TACTICS THAT WILL HELP YOU ACHIEVE THAT
LESSON 4: 4,000% ROI. YOU ARE JUST A BAD MANAGER IF YOU ARE NOT SPENDING MORE ON RESEARCH. First, let’s be clear: you should NOT
LESSON 3: BE PART OF PEOPLE’S LIVES AND ALL THE THINGS THEY LOOK FORWARD TOO AND WANT TO REMEMBER AND GET A PLAN FOR ALL
Too much talk of “social media”, “influencer marketing”, storytelling etc etc. All things that are not new. They have all been key to good marketing
That is right! I don’t mean there is something mentally or physically wrong with you, I mean that if you are reading this article you
