Author: Aftab Mahmud Khurshid

Aftab Mahmud Khurshid
THE WRITER IS an internationally recognized brand marketing professional
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STAY DIGITAL, SAVE BRANDS

Now it’s become a challenge for the marketers to manage the crisis and at the same time plan for the future. Industries are not able to operate effectively in this challenging situation. This has made marketing more critical and sensitive than ever for many businesses.

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PR BUILDS BRAND

Public relations are increasingly becoming important in the world of business. It is an important element in supporting the power and value of an organization’s

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BRANDING TO BE THE BEST

Brand cannot be built overnight, even when it’s in healthcare business. Developing a logo and a name is one thing but introducing the brand is

Spotlight

Healthcare Marketing

  A business of compassion and care Marketing, an important tool to raise profitability, is also now being employed by the healthcare sector. Healthcare marketing,

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CUSTOMER EXPERIENCE IS THE NEW BRAND

“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.” – Tom Peters, Speaker, and Author In

Features

The Missing Link

Nurturing home grown CEOs is still a far-fetched dream. Here is what we can do about that As ironic as it may sound, despite having