Branding is about creating values and delivering a promise to target consumers – which is an extremely important strategy to make a business sustainable. This
Now it’s become a challenge for the marketers to manage the crisis and at the same time plan for the future. Industries are not able to operate effectively in this challenging situation. This has made marketing more critical and sensitive than ever for many businesses.
Public relations are increasingly becoming important in the world of business. It is an important element in supporting the power and value of an organization’s
BRAND PERCEPTION AND CONSUMERISM: It’s a Corporate Responsibility
CDEMIA MEETS CORPORATE Interestingly, organizations are recognizing that if they are to attract the best and brightest talent, they must create purpose-driven organizations aligned
Brand cannot be built overnight, even when it’s in healthcare business. Developing a logo and a name is one thing but introducing the brand is
Branding is one of the most important aspects of any business, large or small, retail, B2C or B2B. Branding is a relatively new concept
A business of compassion and care Marketing, an important tool to raise profitability, is also now being employed by the healthcare sector. Healthcare marketing,
“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.” – Tom Peters, Speaker, and Author In
Nurturing home grown CEOs is still a far-fetched dream. Here is what we can do about that As ironic as it may sound, despite having
