Page 102 - ICE BUSINESS TIMES January 2020
P. 102

Automobile Industry





                                                                                                                                                                                                                                                                            motorcycle. We also have truck & bus                              of used cars have to be discouraged
                                                                                                                                                                                                                                                                            chassis assembling plant in                                       so that local automobile industry can
                                                                                                                                                                                                                                                                                                                                              flourish. Only then, cars made in
                Paving                                                                                                                                                                                                                                                      process of establishing a passenger                               Bangladesh can become a reality in
                                                                                                                                                                                                                                                                            Chittagong. Now we are in the
                                                                                                                                                                                                                                                                                                                                              the near future.
                                                                                                                                                                                                                                                                            car assembling plant in the coming
                                                                                                                                                                                                                                                                            future.
                                                                                                                                                                                                                                                                                                                                              skilled and technical
                                                                                                                                                                                                                                                                            The size of the market is                                         A critical concern is a lack of
                                                                                                                                                                                                                                                                                                                                              manpower. How can the
                the Path                                                   What differentiates Uttara                                                                                                                                                                       year. Do you think the current                                    public and private sector
                                                                                                                                                                                                                                                                            increasing by 4 percent every
                                                                                                                                                                                                                                                                                                                                              bridge this gap through
                                                                                                                                                                                                                                                                            growth rate of new vehicle is
                                                                                                                                                                                                                                                                                                                                              investment?
                                                                                                                                                                                                                                                                            sustainable in the long run?
                                                                           Motors Ltd. as an automobile
                                                                           manufacturer from its
                                                                                                                                                                                                                                                                                                                                              lack of skilled and technical
                                         Uttara Motors                     importer, assembler and                                                                                                                                                                          Present growth rate is sustainable or   urban areas are still not sufficient for   Yes, one of the major barriers is the
                                                                                                                                                                                                                                                                            not, actually depends on market size
                                         in the                            competitors?                                                                                                                                                                                     of any products. You are aware that   a car to run smoothly. Users lose their   manpower. Currently, the manpower
                                         frontlines                        Uttara Motors Ltd. is the front runner                                                                                                                                                           the brand new passenger car market   valuable time on road due to high   is in infant stage, so creating a
                                         with a vision                     and carrying the crown of the most                                                                                                                                                               is not a big number and I believe the                             skilled and specialized manpower is
                                         to                                leading automobile company in                                                                                                                                                                    present rate is actually lower than 4%.  traffic congestion. Also the brand new   now mandatory to develop the
                                                                                                                                                                                                                                                                                                             car industry in our country is growing
                                         revolutionise                     Bangladesh. Embarking on its presti-                                                                                                                                                             Only way the growth can be sustain-                               industry. Privately, local manpower
                                         the                               gious journey in 1972, we have become                                                                                                                                                            able is when there is government   very sluggishly. The marketplace is   can be skilled with the contiguity of
                                         automobile                        the most trusted name in Bangladesh                                                                                                                                                              policy support in the sector. Struc-  completely captured by used vehicles.   overseas technical experts. Govern-
                                         industry of                       for all automobile needs. We believe in                                                                                                                                                          tured duty policy, easy financing   Only local infrastructure development   ment can initiate a long term
                                         the country                       long term relationship, good business                                                                                                                                                            options and good service facilities are   and long term automobile policy   learning process through vocational
                                                                                                                                                                                                                                                                                                             promoting local assembling of cars
                                                                           ethics and brand loyalty. We are                                                                                                                                                                 some of the other key ingredients for   can improve overall situation in the   education and training centers in
                                                                                                                                                                                                                                                                                                                                              partnership with foreign countries
                                                                           enormously committed to serve the                                                                                                                                                                this to sustain.                 long run. In the short run, it is very   and institutes. Currently some are
                                                                           best quality service through the                                                                                                                                                                                                  much important, to educate the   taking place with NGOs and local
                                                                           experienced well-groomed service team,                                                                                                                                                           The current market size of       customers regarding the cost of   entrepreneurs but it’s not sufficient.
                       As the  sole distributor   "We will hand over what   own equipped workshop and well                                                                                                                                                                  reconditioned cars and brand     ownership of buying a new car as   Private investments in this sector
                                                                                                                                                                                                                                                                            new cars is 25000 units, in
                       of Suzuki Japan, what     you need, as much as you   trained engineers all over the country.                                                                                                                                                         which 5000 units are brand       opposed to used car and how that   will only increase when there is
                       do you think makes        need, when necessary,"    These are the significant strength that                                                                                                                                                          new. What do you think is the    significantly differs between the two.  support from the government in the
                       Suzuki the success        Simultaneous technological   differentiates Uttara Motors to others.                                                                                                                                                       reason behind the                We also think, government may    form of long term structured policies
                       story it has been so      advancement and new       We have a clear vision to revolutionize                                                                                                                                                          inconsistency between the        consider several duty slab intended to   for doing business in the automobile
                       far?                      ideas helped them reach   the automobile industry of the country.                                                                                                                                                          supply and demand? How can       facilitate lower income people as car   sector as a whole. Only then can this
                                                                           We lead the country’s economic growth
                       SUZUKI is one of the      their vision.  Some of the   by mobilizing the nation through                                                                                                                                                              consumers be encouraged to       owner. We think the duty slab should   gap in skilled manpower be eventu-
                                                                                                                                                                                                                                                                                                             be 800 – 1000cc, 1001 – 1300cc, 1301
                       globally renowned automo-  cars which have done well   providing all types of transportation                                                                                                                                                         invest in a car?                 – 1500cc etc. This will make smaller   ally bridged. This will also lead to
                       bile companies known for its   for the company are Alto,   starting from 2 wheelers to passenger                                                                                                                                                     In our country, cars are still being   cc and environment friendly cars   huge employment generation and
                       fuel efficient automobile   WagonR, Swift, Jimny, Ciaz   car, all the way to commercial vehicles.                                                                                                                                                    considered as a luxury item while the   affordable for the masses which will   development of light industries in
                       technology. The company is   and Ertiga.            We are the sole distributor for SUZUKI                                                                                                                                                           rest of the world considers it as an   make people’s life easy and help in   the country.
                       one of the largest automo-  In Bangladesh, we have   automobiles, ISUZU commercial and                                                                                                                                                               essential good.  Our government also   the country’s economic growth.
                       bile manufacturers in the   secured a prestigious brand   specialized vehicles, BAJAJ 2 and 3                                                                                                                                                        considers the same and impose higher                              Is Uttara Motors Ltd doing
                       entire world. From the    value for SUZUKI cars. Now   wheelers and SML ISUZU trucks &                                                                                                                                                               customs duty. So there are some   Can you elaborate on the sort   anything to create mass
                       beginning of the journey   almost every car user is   buses. Hence, we are the house                                                                                                                                                                 conflicts between income and buying   of policy support the car   awareness about traffic
                       SUZUKI has generated a    aware about the presence of   offering the complete range of automo-                                                                                                                                                       capacities. A structured long term   industry could benefit from?  rules?
                       very outstanding decision   SUZUKI vehicles in the   biles in Bangladesh.                                                                                                                                                                            duty policy, easy financing options                               To aware and educate people, Uttara
                       that sets them apart from   country. We have sold more   Uttara Motors has already established                                                                                                                                                       and good service facilities will   Our existing customs duty structure is   Motors is offering our customers an
                       others. When the market   than 25,000 units of      a 2 wheeler manufacturing plant with                                                                                                                                                             encourage the customers to invest in   not encouraging for the car industry.   easy driving registration policy, so
                       was fully stocked with heavy   SUZUKI here and have a   a production capacity of around 2.5 lac                                                                                                                                                      a car.                           The recently introduced SRO for the   that customers can easily get their
                       vehicles, Suzuki introduced   good number of corporate                                                                                                                                                                                                                                automobile industry is a step in the   driving license. Concurrently, we are
                       a small car ‘Suzulight’ and   and regular buyers.  Today,                                                                                                                                                                                            The current state of the car     right direction but the conditions in   doing an awareness campaign
                       the story began. SUZUKI has   SUZUKI has introduced a                                                                                                                                                                                                industry is not very             the SRO is not favorable for establish-  digitally in all our social pages. We
                       merged its business in    number of luxurious and                                                                                                                                                                                                    encouraging; what measures       ing a car industry. Our Honorable   are also in the process of initiating a
                       several countries that helped   stylish models in their   Structured duty policy,                                                                                                                                                                    need to be taken to improve      Prime Minister’s vision is to make   mass awareness campaign in
                       a lot in achieving success   lineup and we have also   easy financing options                                                                                                                                                                         the situation?                   Bangladesh into an industrialized   partnership with BRTA in the ground
                       more easily. SUZUKI has   launched those models and                                                                                                                                                                                                                                   nation. We feel, a proper structured   levels. In this joint effort, we are
                       expanded its business in 23   offer our customer with   and good service                                                                                                                                                                             A country’s development mostly   policy needs to be made in order to   going to organize seminars and BTL
                       countries, having distribu-  attractive price and ensure   facilities are some of the                                                                                                                                                                depends on its transport facilities and   attract foreign direct and local   activities to make people aware
                       tion outlets in 133       countrywide after sales   other key ingredients for                                                                                                                                                                        one of the main components is road   investment so that the industry as a   about traffic rules in all divisions of
                       countries. SUZUKI’s aim is   services for our vehicles.  this to sustain.                                                                                                                                                                            infrastructure. Our road facilities in   whole gets benefitted. Also importing   the country.

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