Page 24 - ICE BUSINESS TIMES December 2019

Column

BY AFTAB MAHMUD KHURSHID

PR BUILDS

BRAND

ublic relations is increasingly becoming important in
the world of business. It is an important element in
supporting the power and value of an organization's Social media and the digital space
brand for all stakeholders. All the elements of opened a new horizon of online based
corporate brand, from the tone and personality, PR. PR establishes thought
messaging and content, functional and emotional leadership. In that case, content is
benefits, to its reputation; if fully leveraged with king because it demonstrates thought
internal and external audiences can help raise the leadership in the market. PR builds
corporate credibility. Enhancing the awareness authentic relationships. By
understanding and commitment to a brand through communicating a genuine story, a
public relations is usually an essential part of any brand can build trustworthy and
overall strategy of any sustainable brand. authentic relationships with their
Marketing gurus Al and Laura Ries said that public community, stakeholders, and the
relations should not be secondary to advertising when mass media.
it comes to building brands, because advertising That is why a SMART PR goals need
creates awareness and PR builds Brands.In terms of to be strategized which are specific,
authenticity, PR is the most effective and credible way measurable, achievable, realistic, and
to communicate. Public relations is more relevant now timed. In a saturated market,
than ever. Unlike advertising, PR can give brand depth creativity still goes a long way. Then
and personality. PR helps brands to tell their stories, craft an interesting story and
where brand is the story and PR is the storytelling. PR communicate them to stay in the
helps brands bring their stories to life in an authentic market.
and genuine way. There are two areas that are key to
the success of any business. One is
Brand and another one is
Communication; PR is also about
image management, both by spreading the right information and managing
any potential issues that could affect your business's reputation.
To get the most from PR efforts, branding must be a part of PR strategy.
People’s perception is perhaps the most significant factor in whether they do
business with any company or not. Branding should communicate the
company's values which help people to start a relationship with a business
due to shared values, which is possible through right strategic PR.
A good first impression is crucial to building brand-customer relationship.
THE WRITER There is a view that proper branding mixed with good PR can result in both
is a marketing professional. He
can be reached at higher sales and customer loyalty for a product or service. That is why
aftab.go.brand @gmail.com branding and public relations go hand in hand.

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