Meta Marketing Analytics Professional Certificate offered by Meta is one of the most comprehensive programmes for F-commerce in the world
As we pass the midway of 2022, reports of rising COVID-19 infections around the world have brought back haunted memories of prolonged lockdowns. The pandemic has impacted the very fabric of human society by accelerating the trends that were already taking place across industries across the globe. Most importantly, a significant number of changes are permanent and will only grow in relevance over the coming years. The rise of e-commerce in Bangladesh is one of those transformations that would not have taken place so quickly without the pandemic catalysing it. For obvious reasons, mass people in the country have increasingly leaned toward Facebook for online purchases rather than the existing e-commerce platforms.
THE RISE OF F-COMMERCE
Facebook-based business or F-commerce seemed to be a viable means of income in these difficult times. Individuals, particularly women, took this as an opportunity to start new businesses or grow their existing ones. According to Meta, women owned 70% of Facebook-based companies opened since the beginning of the pandemic and there has been an increase of more than 65% in Instagram businesses owned by women. As the pandemic has impacted the industry’s shifting dynamics and will continue to do so throughout the foreseeable future, it is imperative to learn how to use Facebook to maximise customer reach and revenue generation.
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyse their business. You don’t need any prior experience or minimum qualifications to enrol.
LEARN IT ONLINE
In recent times, online courses have allowed professionals to learn valuable traits of their respective industries. The quality of online courses has improved to an extent; their certifications are increasingly valued by the most prominent companies worldwide. Whether you are a digital marketing professional or an entrepreneur on Facebook looking to maximise your resources, we have identified the best online course available on the topic.
The online learning platform, Coursera, will help you climb the next step on our professional ladder. Meta Marketing Analytics Professional Certificate offered by Meta is one of the most comprehensive programmes for f-commerce in the world that has enabled thousands of people around the globe to start a new career and negotiate better opportunities.
ABOUT THE PROGRAM
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyse their business. You don’t need any prior experience or minimum qualifications to enrol. It is developed by marketing analytics experts at Aptly and Meta marketers to prepare people for jobs that include marketing analysts and researchers, among others. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. The intermediate stages of the course also explicate how to use essential tools like Python and SQL to gather, connect, and analyse relevant data. It also delves into the standard statistical methods used to segment audiences, evaluates campaign results, optimises the marketing mix and evaluates sales funnels. Along the way, you’ll learn to visualise data using Tableau and Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimise your campaigns. Most importantly, enrollees will also be able to practice their new skills through hands-on, industry-relevant projects.
MARKETING ANALYTICS FOUNDATION
The introductory course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, for example, analytics’ role in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations governing online marketing and common challenges when working with marketing data. Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don’t need marketing or data analysis experience but should have basic internet navigation skills and be eager to participate.
According to Meta, women owned 70% of Facebook-based companies opened since the beginning of the pandemic and there has been an increase of more than 65% in Instagram businesses owned by women.
INTRODUCTION TO DATA ANALYTICS
This course will equip you with a practical understanding and a framework to guide the execution of basic analytics tasks such as pulling, cleaning, manipulating and analysing data by introducing you to the OSEMN cycle for analytics projects. You’ll learn to perform data analytics tasks using spreadsheets and SQL queries. Subsequently, you will learn Python programming to manipulate datasets as an alternative to spreadsheets. The course also focuses on the foundational programming concepts and how they apply to the market. You will also learn to use Tableau to create data visualisations and dashboards.
STATISTICS FOR MARKETING
This course delves into the statistical foundation upon which Marketing Analytics is built. The first part of this course is about thoroughly understanding a dataset and gaining insight into what the data means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about answering those questions with analyses. Many of the mistakes made by Marketing Analysts today are caused by not understanding the concepts behind the analytics they run, which causes them to run the wrong test or misinterpret the results. This course is specifically designed to give you the background you need to understand what you are doing and why you are doing it on a practical level.
DATA ANALYTICS METHODS FOR MARKETING
This course explores standard analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering and also analyse how linear regression can help marketers plan and forecast. The course also focuses on the effectiveness of advertising using experiments and observational methods, and you’ll explore techniques to optimise your marketing mix; marketing mix modelling and attribution. Finally, you’ll learn to evaluate sales funnel shapes and visualise and optimise them.
MARKETING ANALYTICS WITH META
This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and create ads using Meta Ads Manager—followed by the techniques to customise the reports to match your business goals. Then, you’ll learn how Meta reports results and how you can customise the reports to match your business goals. Further down the line, the course elaborates on the techniques of using Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimise ads with A/B testing, and you will explore how you can integrate data from Meta campaigns in marketing mix modelling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis.
META MARKETING SCIENCE CERTIFICATION EXAM
The final course of the programme helps you prepare for the Meta Marketing Science Certification exam. You’ll be guided through scheduling and taking the exam through Meta Blueprint. Enrollees will get access to the study guide and other resources to help them prepare to take the exam. This course is only accessible to learners who have successfully completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), course 4 (Data Analytics for Marketing) and course 5 (Marketing Analytics with Facebook) in this program.
