The human intuition changes with environment and circumstance, our bodies are built to adapt to nature and nurture that is provided by others and created by ourselves. In this context, the undeniable force that is social media has become an automatic nature for us. Upon sitting at our PC, logging on to Facebook, making sure our wifi connections are synced with our phones are almost like automated behavior. Hence, companies look to these platforms to expose and entice their target customers. ICE Business Times looks at four of the social media trends for 2017.
- Expanding the demographic- as opposed to simply targeting their key demographics, companies must now look into “lookalike audience”; an audience with almost similar taste to their target consumers. Analytics tools have allowed for these specified studies to be conducted, therefore companies can expand their consumer pool.
- Using the employee pool- with the cost of paid advertisements, companies can lower their expense by disseminating information through their own workforce. With 80 times more engagement than the brand, employees can create awareness by simply sharing the product or service; with the re-share option, this is further disseminated through the respective platform.
- Created by the Consumer- who better to create lasting content than the user; “user-generated content” has created quite a stir. Provide that the consumer has the most insightful knowledge regarding their opinion and experience with the product or service, it seems extremely befitting that the content generation is driven by them.
- Connect with the audience- Mckinsey’s recent survey found that 25% of buy decision are because of social recommendation, a percentage that has increased from the previous year. Therefore, the challenge is now for companies to consistently connect to the audience. Lasting impressions create lasting sales.
The information for this article was provided by Fast Company