Meet the driving force spearheading AkijBashir Group’s meteoric rise and unstoppable industry dominance, the visionary marketing team.
AkijBashir Group, a household name synonymous with quality and innovation in Bangladesh, boasts a marketing team that serves as the backbone of its success. This team has played a pivotal role in shaping the business landscape. Its dedication to brand building, product development, and sustainability has propelled AkijBashir to the forefront, earning them the trust and loyalty of consumers nationwide.
BUILDING A COLLABORATIVE AND INNOVATIVE CULTURE
The marketing team at AkijBashir Group stands as the driving force behind the group’s brand success, demonstrating an unwavering commitment to innovation, creativity, and strategic vision. Comprised of dedicated professionals with diverse expertise, they adeptly navigate Bangladesh’s building materials and lifestyle industry with precision and flair. With a profound understanding of market trends and consumer behaviour, and an unyielding focus on brand positioning, the AkijBashir Group marketing team plays a vital role in executing initiatives that have elevated the brand to unprecedented heights. Operating within a collaborative and dynamic environment, characterised by open communication, shared goals, and continuous learning, the team contributes significantly to the group’s achievements. This fosters a synergistic atmosphere where diverse perspectives and expertise blend seamlessly to deliver impactful results. Team members describe their work environment as one that encourages creativity, problem-solving, and calculated risks. The collaborative spirit and collective effort have been crucial in navigating challenges and achieving remarkable milestones.
BRANDS BUILT TO ENDURE
AkijBashir Group houses a diverse brand portfolio, each catering to specific consumer needs across different industries. The brands have emerged as market leaders through unwavering dedication, innovation and hard work. Akij Ceramics, a leader in the tiles industry, offers craftsmanship and innovation in each of its product categories; Aura, which creates high-end designed and quality wall and floor tiles, lives up to its tagline of ‘Always Elegant’; ROSA offers aesthetically pleasing and functionally superior sanitaryware and bathware products; Akij Board and Akij Door, both are a trifecta of durability, aesthetics and affordability; and Akij Tableware, catering to the growing demand for sophisticated and elegant dining solutions, offer 100% pure porcelain tableware. Showcasing an array of top-notch home-building brands from the esteemed house of AkijBashir is their flagship premium showroom, Selections. The successful launch of these brands and their ascent to the highest positions in the respective industries’ leaderboards are testaments to the marketing team’s strategic expertise and keen understanding of effective brand communication that accurately conveys AkijBashir Group’s superior value proposition.
CONQUERING CHALLENGES AND REACHING MILESTONES
In an industry marked by slow product cycles and consumer scepticism, AkijBashir has not only managed to break through but has emerged as a market leader in all the categories it operates. Particularly, the building materials sector, notorious for its complex consumer decision-making process, poses some inherent challenges. Convincing consumers to choose home-building products goes beyond offering novel features – it’s about building brand trust and exceeding customer expectations. AkijBashir recognised this challenge early on and, through a collective effort led by its marketing team, successfully established itself as a reliable and innovative brand.
The team navigated these challenges through extensive market research, understanding consumer needs, and anticipating trends crucial to their success. Committing to continuous product innovation, from High Gloss boards and decors to Braille tiles and new product innovation, it consistently introduced innovative products that cater to evolving market demands. The fundamental principle of fostering trust and surpassing customer expectations is reflected in AkijBashir’s leading market share and the success of top-tier brands, including Akij Ceramics, Akij Board, Akij Tableware, and ROSA.
The recognition of Akij Ceramics as the ‘Best Ceramics Brand’ in Bangladesh for five consecutive years serves as a testament to the trust earned from consumers, partners, and employees. This remarkable achievement underscores AkijBashir’s unwavering commitment to excellence.
A COMMITMENT TO MORE THAN JUST MARKETING
The AkijBashir marketing team goes beyond traditional marketing tactics. It prioritises sustainability by implementing initiatives like heat recovery systems and practices that minimise deforestation, actively reducing environmental footprint.
The team’s engagement with the community through participation in industry events and exhibitions like DITF, CITF, IAB Build Expo, Ceramics Expo, Kitchen Bath & Living Expo, and more, allows it to showcase the group’s products, engage with potential customers, and contribute to the industry’s growth. Its strategic communication skills are showcased through groundbreaking campaigns such as those for AkijBashir Group, ROSA, Akij Board, and Akij Tableware. These campaigns have effectively resonated with target audiences and solidified their brand presence.
In the competitive landscape, Akij Board has set itself apart through a commitment to innovation. Collaborative efforts between production and sales have played a pivotal role in enhancing and innovating products, effectively contributing to business growth. This commitment to innovation extends to product development, where careful attention to trends, textures, and the pioneering use of Augmented Reality (AR) has positioned AkijBashir Group brands as trailblazers in the industry.
MEET THE VISIONARIES
Championing the narrative of success under the guidance of Mohammod Khourshed Alam, Director of Operations, the leadership team includes Md Shahriar Zaman, Head of Marketing, Golam Rabbani, Brand Lead at ROSA, and a dynamic group comprising Purnendu Bikash Roy, Anup Kumar Saha, Nazmul Akand Tushar, Anika Tasneem Munir, S M Nahin Samrat, Md. Jamir Uddin Rami, Md. Firozur Rahman, Fijus Tabassum Bushrah, and Naimul Hasan Saron.
The AkijBashir Marketing Team operates as a cohesive unit with a shared vision: to establish the AkijBashir group and its brands as not just a market leader but a trendsetter. Their strategic notions revolve around creating brands that go beyond products – to give an experience and a narrative that connects with consumers on a personal level.
The team’s perception of decision-making is rooted in a bold strategy. In an industry where building materials face slow product cycles, the team believes in bold communication, letting consumers witness the story behind the premium products. Their decisions are not just based on market trends but on gaining the trust of the consumers, ensuring a strong sales volume.
AkijBashir Group, under the guidance of its marketing team, not only revolutionised its image but set a new benchmark for the building materials industry. From product innovation to sustainability initiatives, their journey is a testament to the potential for growth and positive change in an industry traditionally resistant to disruption. This is a story of triumph not just for a brand but for a team that dared to dream beyond conventions.
The AkijBashir marketing team, their winning mindset, innovation, sustainability focus, and commitment to excellence ensure their continued success as they push the boundaries and set new standards within the building materials industry.