RANGS PROPERTIES – Shaping Dhaka’s urban landscape since the 90’s

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By Karishma Mahfuz

Bangladesh, one of the fast-moving nations in the current times has been witnessing significant economic growth and sustainability due to the contribution of many prominent industry players. Among these, the real estate sector has been playing an indispensable role in transforming the country’s urban landscape. The real estate and housing sector contribute 7.8 percent on an average of Tk 1.415 trillion of the country’s gross domestic product (GDP), according to a survey of the Bangladesh Bureau of Statistics (BBS). As a result, in comparison to the South Asian countries, Bangladesh has enormous urban growth potential in the near future. Currently, the real estate sector is playing the leading role in providing dwelling units, but this sector has enormous scope to flourish in Dhaka and other cities’ housing markets.

The RPL Renaissance in shaping the capital

Under the real estate division of RANCON, Rangs Properties Ltd, has been a pioneer in the industry shaping Dhaka city’s glistening landmarks. RPL (Rangs Properties Limited) has been addressing both the commercial and residential needs of the country for over 24 years now with expertise and excellence. With an impressive portfolio of projects covering 35+ esteemed locations of the capital city, they have created a legacy that continues to build the nation’s infrastructure and neighborhoods.
During early 90s, RPL stepped in the industry, started its operations in full swing and eventually delivered its pilot residential project – Rangabi Residential located at Uttara. With time, they began widening their experience from early 2000 into different parts of the city, entering the tri-state area with an impressive portfolio of residential, commercial and mixed living projects.
One of RPL’s flagship signature projects, Rangs Waterfront, strategically located in Gulshan 1 is one of the first branded signature condominiums in Dhaka. In 2004, RPL made a benchmark at Satmasjid road by delivering the much – applauded shopping complex Anam Rangs Plaza in the ever-evolving Dhanmondi landscape. Since then Rangs has been adding many feathers to its cap by showcasing a diverse portfolio in Dhaka’s setting like Rangs Babylonia, RD Square, FC Square, Eminence, Symphony, Fortune Square, Lake Placid, etc.
Since its inception, Rangs Properties has been steering its way with the core purpose of bringing forth a revolution in design thinking and contemporary architecture in Bangladesh. With a bold and blatant perspective of change, this organization has always been in pursuit of effective functionalism and comfort.

With the visionary thinking of the Group Managing Director, contemporary architecture blended with technology driven construction, a new dimension in innovation and design excellence has been the core recipe of Rangs Properties limited.

The executive team in RPL oversees every aspect of each project, from conception to completion, devoting the time, energy, and resources necessary to deliver on their commitments. The competent teams are trained to evaluate risk and respond quickly to opportunities, constantly mindful of a project’s bottom line.
At RPL, structures are made by instilling human-centered design and technology to create the resilient, connected, smart designs of the future. With an urban vision, Rangs Properties is shaping the way to live, learn, and move in modern cities.

A legacy that is sailing to a better future

With over 200 distinctive projects glistening in Dhaka’s skyline, Rangs Properties made a mark in bringing innovation to its designs through the successful handovers of many esteemed landmarks that still stand tall and erect. They have the highest number of projects in the Gulshan avenue that has shaped the commercial capital till date.
In the midst of Tejgaon, Rangs Babylonia is by far one of the finest creations of Rangs Properties Ltd. The rugged and fair-faced exterior echoes a tale of architectural boldness combined with the immaculate geometry of the design. Another coveted creation by RPL is Atrium, that jewels the strategic location of the iconic Dhanmondi 27. RK square, in Gulshan South Avenue is another notable project that developed its design on the pillars of employee wellbeing. The architecture of the building has aimed to give openness to the whole structure with impressive concept of skydecks. Besides, gleaming in the Gulshan vicinity, Rangs Lake Placid is the perfect and exquisite blend of picturesque natural beauty along with metropolitan connectivity.
Currently, they are also spearheading the construction of many other prospective commercial complexes under its belt to reshape the capital’s urbanization saga such as Atrium, RK square, Z Square, and stellar residential luxury abodes like Miranda, Diorama, FS Vega to name a few.

Rangs Properties is also setting a trend in the industry by introducing a new concept of studio apartments, popular in the west, through its first branded real estate signature studio apartment project “Courtyard” at Bashundhara R/A. Studio apartment, a popular single-room unit in the West, is fast catching up in the Bangladeshi lifestyle that promotes smart and convenient living. Designed for smart living and convenient lifestyles, Rangs Courtyard accommodates a simple yet stylish, fringe yet functional designer studio apartment along with an upscale and well-sized unit, catering to people of all segments.

The revolutionary concept of Green Fencing Dhaka, the capital city with its tremendous progress and ever-evolving urbanization, has also lost its greenery and charm turning into a concrete jungle. Surrounded with skyscrapers and tall landmarks, buildings now lack the human touch and aura in them. On the quest to address this issue, Rangs Properties Limited came up with a unique solution. This combines modern architecture with functionality and sustainability and is feasible financially and spatially, known as the “green fence”.
The green fence is a form of vertical garden, which simply means to grow plants vertically rather than horizontally. This also plays a great role in providing a positive contribution to the surrounding environment. A construction site is a place that people normally avert. But adding a green fence to it will surely create a breath-taking statement and make your head turn in awe.

The trying times; thriving post pandemic

Leading from the front and building the architecture of the nation since decades, RPL has been in the scene for quite long and is here to stay, a brand that promises and delivers. In the real estate business, every organization must need to continuously improve and transform with changing taste and global context. As a key player in the industry, Rangs Properties believes every crisis comes with a silver lining and those who are resilient, can manage to make it to the end of the tunnel where there is light to guide them towards a new direction. They are confident that we as a nation shall survive these trying times and upon the end of this pandemic, RPL should be able to cater to the demands as they come and continue to usher in the unbound possibilities the industry has to offer in building the nation.

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