Mastering the Craft of Connectivity : The branding brilliance of the country’s leading telecommunication company Grameenphone

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The Telecom behemoth Grameenphone constantly strives to inspire. By being one of the powerful providers of digital communication, Grameenphone has enabled people to improve their lives. Through harnessing the potential of connectivity, the telecom giant is at the forefront of building societies and ensuring a bright future for all.

Grameenphone has attained the position of being the number 1 network of Bangladesh and has poised themselves on the forefront of digitizing customers’ lives and empowering societies. Grameenphone is leading the way in innovative digital solutions with their array of high speed 3G and 4G services like GPMusic and Bioscope for Entertainment and GPay, MyGP for greater control in a customers’ life.

Fortifying 4G

Grameenphone snapped up the highest amount of spectrum in the latest March 2021 auction by BTRC with more than 391 million USD. With this additional spectrum, GP is well-positioned to further contribute to the digitalization of Bangladesh and meet peoples growing need for high-speed internet in rural as well as urban areas. Most of the spectrum the telecom giant acquired is in the 2100 MHz range, which we use for their 4G network. Since they possess a subscriber base of more than 80 million, therefore, this acquisition will help to greatly improve the 4G internet user experience across the country.

Consistent During a Crisis

Mobile internet has been crucial for people across the country to continue with their lives throughout the pandemic. The telecommunication industry has not only become essential in the daily life of the nation but also played an integral part in serving during crisis time. Citizens of the country stayed connected to each other more than ever. The journey had been transformational, with online interactions and day-to-day work becoming the new normal lifestyle. The key objective at Grameenphone was to serve the customers to the best of their abilities. The importance of continued service was crucial, and employees and partners of the organization remained dedicated to ensure the sustainability of emergency services. As an essential service, Grameenphone’s team has taken the challenge head-on, working tirelessly to ensure they can meet the rising demand and provide uninterrupted service while maintaining proper safety measures at the same time.

 

 

Communication Done With Care

As the saying goes, honesty is the best policy, that is true in normal circumstances but during a time of crisis your audience call upon you to provide information that is true and trustworthy. During the pandemic, Grameenphone dedicated their reach across the country, keeping their subscribers close and connected. The telecom giant devotedly raised awareness about health guidelines. They ingeniously incorporated safety guidelines messages to their interaction points with their valued subscribers. As any Grameenphone user can tell you, messages instructing subscribers to stay indoors flashed regularly beside the network bar, constant and reassuring.

The pandemic ushered in a new dawn for brands and a new opportunity to reconnect with their user base in a more meaningful, supportive and positive manner. Grameenphone made every effort to impart their message of standing next to their subscribers in all their communication channels and marketing endeavors. This included social media, digital channels, and even their outdoor profiling, towards raising awareness of the infectious virus.

Offers, Bundles and Packages

The telecommunication giant is constantly trying to monitor and analyze the needs of their subscribers’ in their everyday lives, especially in the current situation, and trying to come up with effective product offerings. Dependency on the internet has become part of the new normal. Keeping this In mind, Grameenphone has been focusing on providing bigger internet packs lately, that provide more value to the high-volume internet user. They are also coming up with offers that provide value in specific areas of life, like the education packs bundled in apps used for educational purposes.

“Change Is Possible with the Power of the Internet”

The telecom giant believes that the internet has the power to create more positive changes than negatives ones. In their latest campaign, “Change Is Possible with The Power of the Internet” pledges to ignite change against social problems with the power of the internet.

The idea is that the internet is a powerful tool to spread awareness on social issues that often go unaddressed. The youth population around the world is using the internet to highlight long-standing social issues and create real and impactful changes worldwide. Once people start talking about change and progress, other people take notice and join the conversation. For example: during the pandemic general holidays, the a2i Programme of the ICT Division and Cabinet Division, supported by UNDP, and Grameenphone came up with the “Bangladesh Challenge” campaign where the youth of the country staying at home enriched the Google Maps and Open Street Maps by pin-pointing essential locations.

App for the Ages

MyGP is the ultimate Grameenphone self-service app for all your telecommunication needs. With MyGP users can avail any internet or minute offer with simple easy steps. There is no longer any need to memorize difficult and complicated codes to activate offers or call the hotline to get customer service. Grameenphone has updated the app to a newer version with enhanced features to maximize customer experience.

MyGP 4.0, infinite scroll for endless engagement is their latest development. MyGP is now more engaging than ever, where users will experience a smooth flow of all features and contents available on the platform, right on their homepage. The app offers a mix of product offerings, games and entertainment contents in the scroll to give customers the familiar experience of browsing any social media. As we are in the era of customer experience, this development is an x-factor to the telecom’s success as it promises a simpler, more entertaining, and wholesome journey for their users!

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