Level Up Your Marketing Game

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Social Media Marketing
Social media marketing is a way for companies or brands to interact with customers, maybe potential customers, socially and naturally. It is typically done on bigger sites like Facebook, Linked In, or Twitter but can also be done on smaller niche sites built more around the community. Social media is like a town hall; it’s a place where people come to see their families or catch up with friends, share stories, even discuss today’s latest breaking news or educate themselves. Here, people don’t want to be handed a flyer with your sales pitch on it; they want to discuss and engage relevant things. It provides an excellent chance for companies to reach out to people that may not know anything about them, to be able to discuss what’s important to them, to engage in these conversations and have honest discussions about real things that matter to the individual. Social media marketing can serve every stage of the buying cycle. Most importantly, one thing to remember with social media marketing is to be yourself and have a personality. People don’t want to engage with something stiff or just a logo. They want to engage with a human, so be a human being, natural, and social. Therefore, it is crucial to have the proper training to create an impact through social media marketing.

 

“Social Media Marketing Specialization” offered by Northwestern University, Illinois will help you manage social media strategies, expand online audience and establish your social brand in five courses.

 

About the Specialization
This Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive unique toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.

What is Social?
The “What Is Social?” MOOC (Massive Open Online Course) is for business owners, executives, and marketing professionals who want to significantly improve their social strategy’s ability to use effective, proven methodologies. This hands-on “how-to” program won’t just tell you how to grow your professional persona using social – you will do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.

The Importance of Listening
The Importance of Listening” – will help you go deep into the Big Data of social and gain a complete picture of what can be learned from interactions on social sites. You will be amazed at the range of information from a single post, image, or video. In completing this course, you will develop a fuller understanding of the data. You will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen!

Engagement and Nurture Marketing Strategies
In this third course in the Social Marketing Specialization – “The Engagement & Nurture Marketing Strategies” – you will learn two of the most effective social strategies organisations use today. You’ll see real-world best practice examples and understand what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when best to use or avoid specific social marketing strategies.

Content, Advertising and Social IMC
Want your content to go viral? Who doesn’t! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization – “Content, Advertising & Social IMC” – you will learn how marketers are successfully navigating today’s media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilises platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe and gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

The Business of Social
In this fifth MOOC of the Social Marketing Specialization – “The Business of Social” – you will learn how to transform your organisation’s social marketing from an untracked investment to an integral part of your marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.

Social Marketing Capstone Project
Your markets are social, and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to ensure adequate social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high-value markets. For success in today’s digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone, you will use the practical skills you’ve mastered through the Specialisation to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.

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