Interview With Md. Muyeedur Rahman, Head of Mobile, Samsung Bangladesh

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Bangladesh’s smart device industry looks very promising in the years ahead. As it has in the previous year, the mobile phone usage will increase significantly this year.

What is the status of Samsung mobile in the global market and in Bangladesh?
As a leading global mobile device provider with an annual sale of $250 billion, Samsung operates in more than 84 countries and regions with 490,000 employees worldwide, serving one-third of the total world population. Samsung, in its 7th year of operation in Bangladesh, has emerged as a leading mobile device company in the country. During this period, the company has upgraded its technology and introduced various models of Samsung devices. Samsung is optimistic about its opportunities in Bangladesh that are also aligned with the digitalization of the country.

What are the current mobile technology trends in Bangladesh?
In recent times, the global mobile device market has been influenced by the rise in demand for smart devices. This trend is also prevalent in Bangladesh’s market, as the users are shifting from the traditional feature phones to smartphones. This is happening globally because of the overall change in the communication mode and the availability of faster internet; a trend that has lead the consumers of our country to rapidly switch their mobile devices to smartphones in order to stay ahead of the curve.

Samsung always focuses on adding value to people’s lives through innovation and technology. All our CSR activities reflect the same motto.

Tell about the latest smartphones of Samsung in the Bangladesh market and how Samsung is catering the need of the Bangladeshi customers?
Samsung is the market leader in terms of value market share in the smartphone industry of Bangladesh. Due to consistent innovation in technology, reliability, competitive pricing and brand image, Samsung has always been the first choice of consumers in most segments. Samsung has created a global aspiration with its high-end premium devices. Devices such as the Galaxy S7 Edge and the Galaxy Note 5 have astonished the smartphone users worldwide and are considered a tremendous commodity for Samsung. Succeeding with these premium devices globally, Samsung has gained the faith and trust in the minds of the customers, who constantly demand the best in class service and superior quality products. Samsung’s premium devices are lauded by many of the best smartphones on the shelves at this moment. Fact by fact – these latest Samsung devices can impress a customer on all fronts. The performance is top-notch, the camera is excellent, and all in all, these devices will remain some of the best phones in the recent times.

Could you tell us about any new and innovative products that are being introduced to the local market?
The people of Bangladesh appreciate the innovation and have always welcomed new technologies. Besides the flagship and premium devices of Samsung, the demand for affordable and stylish J-series devices is escalating fast. In regards to this, Samsung has released their latest addition to its J series smartphone lineup – the Galaxy J7 Prime. A new design language with a metal unibody and ergonomic height-to-width ratio and a fingerprint sensor on the home button are key changes from its predecessor. The Galaxy J7 Prime will elevate the customer’s experience to the next level.

Samsung, in its 7th year of operation in Bangladesh, has emerged as a leading mobile device company in the country. During this period, the company has upgraded its technology and introduced various models of Samsung devices.

Knowing the business and its success in the country can you tell us about the CSR activities of Samsung in Bangladesh?
Samsung always focuses on adding value to people’s lives through innovation and technology. All our CSR activities reflect the same motto. We have previously run successful projects with the Directorate of Technical Education. Under that project, we initiated “Samsung Technical School” at Dhaka Polytechnic Institute, creating a new, state of the art laboratory for the students of the institute. We also developed training programs where we upskilled the trainers at the Polytechnic Institute so they could provide advanced repair and industrial skills training. Samsung Electronics recently introduced its latest initiative to help improve the lives of those with autism. Samsung, in partnership with Shuchona Foundation, launched the application “Look at me”. It aims to help develop communication skills in children with autism, with a view to deepening relationships with those around them. This app is a harmony between technology and humanity. “Look at me” was very successful in Korea and Canada; with the same aspiration to succeed is the app is being launched in Bangladesh. We hope to continue working on similar projects in the future that will improve the quality of life through technology. We believe the results of this app in Bangladesh will be progressive and it will build a positive impact in the lives of autistic children.

What is Samsung’s plan for Bangladesh in the coming future? Are there any new products or services in the works?
Bangladesh’s smart device industry looks very promising in the years ahead. As it has in the previous year, the mobile phone usage will increase significantly this year. Consistent with this growing number of mobile phone users, Internet usage through smartphones is also on the rise. According to the latest statistics from BTRC (Bangladesh Telecommunication Regulatory Commission) by the end of August 2016, there were more than 119 million active mobile subscribers, of which Internet users were 58 million. People using mobile devices to access the internet was close to 51 million. Due to massive 3G expansion and mobile Internet penetration, users are finding it easier to access the Internet on their mobile devices, which in turn will massively reduce feature phone usage and will influence customers to lean towards smart devices for their everyday communications. To stay a step ahead in this industry, Samsung is working continuously to meet the demands of this growing number of smart device users. Samsung, along with its feature phones, now have a wide range of devices that are ready to embrace the fourth generation of wireless mobile telecommunications technology, 4G. Our customers need specific features in their devices that contribute to their lifestyle and provide them with better consumer benefits. These devices from Samsung are designed with in-built features along with brilliant specifications that are available at affordable prices. Features like the Ultra Data Saving, Turbo Speed Technology, S Power Planning, S Secure, S bike are among the many features that these devices have to offer. S bike, for example, is a unique feature in a Samsung smartphone that allows bikers to facilitate calls while riding. The S bike mode once activated informs callers through an automated answering machine that the biker is riding and cannot take calls. In the case of emergency, callers can press 1 to reach the person. Bikers can then take the calls only after coming to a halt. The motion lock in the phone does not allow the incoming call to get answered during a motion lock mode thus ensuring the safety of the rider.

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