DBL Ceramics: Establishing better living standards through innovative quality and design

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Innovation, quality and design are the cornerstones of DBL Ceramics’ innovative approach to establish better living standards for their customers

Ceramic Industry of Bangladesh
Only a decade ago, Bangladesh had to depend mostly on imported tiles but now rising domestic demand, triggered by increased construction of houses and their renovation or remodelling, has led to the boom of local tiles industry over the period.

Now, besides the local investors, some foreign investors have come into the scene, leading to further expansion of the market.

According to tile manufacturers, the domestic tiles market is expanding every year, which caters to almost 80% of local demand. If the sector is able to attract even more investment with infrastructural facilities, it will become an exporting target for the manufacturers in the region.

The population is always a power for any country if properly utilized. Bangladesh has reduced its population growth than before but still, it is increasing at a rate of 1% p.a. As a result, the market is on the up and it will stay this way for the next couple of decades according to specialists.

For this increasing population, we need more housing solutions. As a result, it is predictable that Bangladesh will have more demand for ceramic tiles in the coming future as well.

With that, there is another point to take note of. People are experiencing a change in lifestyle because of the increasing buying capacity. People used to consider ceramic tiles as luxurious products in Bangladesh not long before. But over the period of time, tiles have become a necessary element for almost every household for both urban and rural alike. Not that people are using generic tiles only but the market is getting ready for specially designed products like Technical Porcelain, Sugar Effect Tiles etc. DBL Ceramics has the privilege to say that they introduced these products in the Bangladeshi market for the first time.

The journey of DBL Ceramics Ltd.
DBL Ceramics Limited started its journey with an unparalleled commitment to bring elegant and premium quality ceramic tiles to cater to the demands of all sorts of building and diverse architectural needs. The state-of-the-art technology and machinery from world-renowned Italian brands helps to ensure the promised quality. DBL Ceramics started its operations at the end of 2016. Known for its creativity and unique designs, the DBL Ceramics creations comprise both innovation and exclusivity. DBL Ceramics takes pride in its fully automated factory and production facilities ensuring that every process follows the highest level of precision. The range of tiles includes Polish, Porcelain, Wall Tiles, Technical Porcelain, Decor Tiles in a variety of designs and shades to suit every decor with HD printing. In continuing to redefine product innovation processes and creating a wide range of diversified designs, DBL Ceramics has introduced Sugar Effect Tiles and Technical Porcelain Tiles in Bangladesh.

They are aiming for more innovation in their products in the coming future. With these, they are poised to grab a major percentage of the market share in Bangladesh, following which they aim to expand outside the perimeters of Bangladesh and launch into the global market in a bigger way.

Market Positioning of DBL Ceramics
The ceramic tiles market is very competitive. Currently, there are 28 manufacturers in the country and new entrants are coming up every year. DBL always believes in innovation and likes to break shackles by creating new trends. Since its inception, DBL Ceramics has positioned itself in such a way that whenever people hear the name DBL Ceramics, they recall the words- Innovation, Quality and Design. DBL is the perfect synonym of these 3 words.

According to DBL Ceramics, they do not sell tiles but dreams. The long-cherished dream of a heavenly house, a nature in the bedroom, a universe in the kid’s room or even a strong base on the gymnasium, all will come true with our versatile array of tiles. DBL Ceramics aspires to work as a lifestyle brand which believes in #BetterLiving.

Along with the conventional approaches of the building material industry which mostly focus on the Trade Marketing and other Below the Line (BTL) activities, DBL Ceramics is considering other communication platforms as well. In this digital era, DBL Ceramic proudly asserts that they are the pioneer in digital media in the ceramic industry of Bangladesh. With an active digital media and Above the Line (ALT) communication, customers can easily find them in the tips of their fingers. Having Jaya Ahsan as their Brand Ambassador, DBL Ceramics is continually working on both pull and push strategy simultaneously which is a bold decision and has a greater percentage of paying off.

DBL Believes in Sustainability
DBL Ceramics believes in sustainability. Its sustainability is based on five pillars: People, Process, Product, Community and Environment; thus, integrating a holistic approach towards sustainability. For each pillar, there are a number of Sustainable Action Programs in place – both on large and small scales and short and long terms – through which the sustainability plans are translated into actions.

DBL Ceramics continuously works towards improving the quality of the products, and all the processes that go into making the final finished product, and ensures to minimize the negative impact on the environment and the consumers. The R&D department is actively involved in creating new and researching existing products and the processes associated with them. They save water by recycling 100% water with their 2 water treatment plants. They also save energy by using exhaust for drying and by not using a burner. Wastes and by-products are reused and recycled for the production process as well for a better sustainable future.

Country’s Best Display Center
DBL Ceramics Limited opened its exclusive Display Center located at the Nasir Trade Centre (2nd Floor), Bir Uttam C.R. Dutta Road (Sonargaon Road), Dhaka on 26 December 2017. In this Display Center, the visitors can view a versatile array of ceramic tiles from DBL Ceramics which includes Polish, Porcelain, Wall Tiles, Décor Tiles etc. DBL Ceramics has also partnered with renowned European brands Gigacer, Tres and Flaminia to establish a more vibrant and diversified product portfolio which includes large-slab Porcelain tiles, sanitary ware and faucets.

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