Book of Branding
The third book by Radim Malinic, A Book of Branding is meant to be a staple for any start up business hoping to build their brand. Published in 2019, the book talks about visual identity being the crux of a winning brand strategy. For a book published in the era of high consumerism and a perpetual one-upmanship between brands, the book targets both new businesses and individuals alike, offering experience, insights and tips.
The book can benefit everyone from an entrepreneur, an aspiring entrepreneur, founders, designers, brand creators and others interested in the field of branding. Written in easy flowing words, the book is filled with real life case studies from Radim’s work to showcase his remarkable collaborative efforts for this field.
A creative director and designer living in South West London, Radim Malinic runs the brand Nu, a studio that has won accolades. Before delving into brands, Malinic was an ice hockey player and highly into various fields of music. In the early 2000s, he came to the United Kingdom to explore the music scene.
However, a change of heart led him towards art and graphics design. Some of his notable clients include Harry Potter, London Film Museum and Sprite. In March 2016, Malinic released his first bestselling novel, Book of Ideas. Book of Branding is the third book in this series.
Brand Thinking and Other Noble Pursuits
Written by Debbie Millman and published in 2013, Brand Thinking and Other Noble Pursuits is an extraordinary book of interviews between prominent branding gurus and Debbie Millman herself. Being a design visionary herself, Debbie asks informed questions about the burning issues of branding in today’s world and charms out the deepest insights from her interview subjects.
Subjects include branding luminaries the likes of Malcolm Gladwell, Tom Peters, Seth Godin, and Wally Olins, someone who can only be described as the godfather of modern branding. The book talks about the concepts of modern branding, whether it is an art form that stimulates our emotions or a brainwashing trick by marketers to sell their products.
Written as interviews, the book is a very interesting read as each chapter deals with a different branding perspective. Debbie Millman is named as one of the most influential designers working today” by Graphic Design, U.S.A.. Other than authoring, Debbie wears hats of an educator, brand strategist, and host of the podcast, Design Matters, the first ever podcast about branding.
She is also Chief Marketing Officer of Sterling Brands. Debbie has written and published six books, two out of which are interview books published in more than 10 languages.
Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
Sticky Branding, written by Jeremy Miller, is a book about building a “sticky” brand, or a brand that sticks to the minds of its consumers in a positive way. Inspired by Dieter Rams’ 10 Principles for Good Design, Jeremy Miller says he came up with his own principles on what it really takes to be a sticky brand. The book teaches brand builders how to be innovative, functional, attractive, relevant to the times, energized and fresh, comprehensible, honest, long-lasting and thorough.
It also teaches them how to deliver on promises and the concept of “less is more” or the power of simplicity in brand building. The theory mentions that simply having one or a few of these qualities in a brand is not enough. All these qualities need to work together in sync and create a synergistic effect for the brand to be highly preferred by customers, thereby becoming more successful, profit making brands. The book is a delicious blend of wit, experiences and workable ideas for any brand.
Jeremy Miller is a bestselling author and brand strategist. After turning around his family business, he decided to study extensively on how brands were built and during this journey, he interviewed hundreds of companies across numerous industries to make his research richer.
The book Sticky Branding, published in 2015 is a sum total of all the experience he gained during his study of brand building and is now considered a playbook for how relatively smaller companies can challenge bigger establishments to develop their brands. The book was a number one Globe and Mail Bestseller.
Power Branding: Leveraging the Success of the World’s Best Brands
Power Branding, a book by Steve McKee forages into the “road less travelled” strategy for building effective brands. He describes in detail, how mere startups can achieve the success that until now seemed unique to only the big guns in the market. The book explains how some companies climb the seemingly uphill climb while others never seem to get anywhere. The author feels, and conveys in his book, that joining the mainstream does not always work. While jumping on the bandwagon may seem easy, branding is not a “one size fits all” strategy and that sometimes, it is the counter intuitive strategies that work, not just for bigger brands but even the smaller and medium sized ones. Unconventional questions are answered in this book and the answers are just as unique as the questions. From classic successes like Coca Cola, McDonald’s and General Motors, to new age giants like Google and Facebook, companies share insights and experiences for the readers of this informative and refreshing book. The book has been called “entertaining, insightful and best in class on the subject of branding” by Kim Bang, Former CEO of Bloomberg Tradebook.
Besides being an author, Steve McKee is President and co-founder of the award winning McKee Wallwork and Company that specializes in revitalizing stale brands. He regularly gets quoted for The New York Times, USA Today, Advertising Age, Adweek, Investor’s Business Daily and The Los Angeles Times.
