February 2018

After successfully organizing many exhibitions around the world every year, for the first time FranGlobal Bangladesh is organizing this expo to showcase every possible franchise, dealership, license, and partnership business opportunities in Bangladesh under one roof. Over 100 International & Domestic brands from various sectors like Education, Food & Beverage, Retail, Fashion & Lifestyle, Health & Beauty, Sports, and much more will be showcased. Simultaneously, the expo will have conferences on Entrepreneurship, Franchising, Retailing, and Brand Licensing where international and local industry experts will discuss new concepts and industry best practices. This whole day event is specially designed for franchisees and franchisors, prospective investors, retailers and steadfast supplier partners that support the service industry in Bangladesh.  Gaurav Marya, Chairman of FranGlobal and Asia’s top franchise expert, will conduct a Master Class where he will discuss the best way to expand business through franchising and partnering with global brands.

Organizer FranGlobal Bangladesh is country representative of Singapore listed international market entry and franchising solution company which is leading the industry for last 20 years. FranGlobal has already set its footprints in India, Canada, United Kingdom, Singapore, Australia, and Greece.

Grameenphone today announced the launch of 4G service in selected areas of Dhaka city and Chittagong, marking the beginning of its nationwide rollout of 4G services.

Grameenphone CEO, Michael Foley, announced the launch through Facebook Live from the venue after the License handover ceremony, while the Deputy CEO & CMO, Yasir Azman, led the employee celebrations at the company’s headquarter GPHouse.

Currently, Grameenphone’s 4G services are available at Basundhara, Baridhara and Gulshan areas of Dhaka, along with Dampara, Khulshi and Nasirabad areas of Chittagong . Additional areas of Dhaka and Chittagong will come under GP’s 4G coverage within a few days. Most divisional cities are also expected to come under 4G coverage very shortly. The operator plans to roll out its 4G network in the fastest and widest manner, like it did with 3G, and cover all district headquarters in 6 months.

Speaking during the launch of 4G services, Grameenphone’s CEO Michael Foley said, ”Today is indeed a proud moment for us all in Bangladesh and a big milestone to the realization of Digital Bangladesh. We are committed to providing the best 4G experience to our valued customers and our 4G rollout plan will ensure uncompromised customer experience.

Michael also thanked Bangladesh Government, The telecom ministry and regulator for their hard work to make 4G a reality in Bangladesh.

Earlier, Grameenphone was granted an operating license for 4G services after it acquired 5 MHz spectrum in the 1800 MHz frequency band, making it the highest holder of the 1800 MHz frequency, the most suitable spectrum for 4G/LTE rollout.  This additional spectrum combined with technology neutral across all bands of GP’s spectrum has placed Grameenphone on a firm footing to provide the best 4G experience.  Technology neutrality across the company’s entire spectrum will allow Grameenphone the efficiency and flexibility of assigning voice and data services across its 900, 1800 & 2100 MHz bands to offer an even better experience for customers on the network.

The 4G rollout plan, combined with its modern network’s ability to adopt future-forward technology, will allow customers to experience HD video and live TV streaming, crystal-clear video calling, and super-fast downloads.

Grameenphone’s Deputy CEO Yasir Azman said, “We are very excited to launch   4G services in Bangladesh. We are working with different stakeholders to make the service affordable for our customers starting with the launch of two co-branded 4G-enabled smartphones yesterday. We will continue our efforts to enable our customers to connect to what matters most to them and enjoy the full benefit of the best 4G services of the country.” 

Grameenphone has been building an ecosystem to facilitate the digital lifestyle of its customers and the people of Bangladesh. Introduction of 4G will indeed help Grameenphone and the emerging digital entrepreneurs come up with even more beneficial services for people and businesses in the country.

Caption: Jubilant Grameenphone employees celebrating the launch of 4G with Yasir Azman, Deputy CEO and CMO of the company.

For further queries, please contact:

Md. Hasan, Deputy General Manager of PR: 01711-082469 

About Grameenphone Ltd.

Grameenphone, part of the Telenor Group, is a leading telecommunications service provider in Bangladesh with more than 65 million subscribers. Since its inception in 1997, Grameenphone has built the largest cellular network in the country, covering nearly 99 percent of the country’s population. With its brand promise to enable customers to “Go beyond”, Grameenphone seeks to help customers get the full benefit of mobile data and voice services and provide Internet For All. Grameenphone is listed on the Dhaka Stock Exchange.  www.grameenphone.com:  www.facebook.com/grameenphone.

 

There is no such thing as bad publicity. There is undoubtedly a thing like bad marketing.

For this Valentine’s Day, when almost all hospitality and restaurant brands were competing to come up with the best offer, Amari Dhaka stood out from the rest of social media. Their “On Cloud 9” package included, according to their short description, “a sky tour of the city, followed by a private 9-course degustation dinner on the 18th-floor rooftop, a honeymoon staycation with relaxing spa treatments and much more…” And it was worth 9,00,000++ BDT, amounting to 11,38,500 BDT including service charge and VAT.

The package was so “exclusive” that it is safe to assume only 0.00006% of the population of this country, where about 31% live under the poverty line, could relate to and were interested in. Almost the same as the percentage of people who know the meaning of fancy English words like degustation.

The offer was publicized through a Facebook post from Amari Dhaka’s page, and it made a viral impact counting to around 8,700 reactions, about 3,000 shares, and approximately 6,000 comments. Even I joined the conversation around the utterly expensive offer that mostly consisted of jokes, low-blows, bursts of anger and disbelief. The “marketing gurus” are terming it to be one of the best branding tactics ever in the hospitality industry. Some are crunching numbers to prove that it is the people who interacted in some way or the other who already paid for the package because they all took part in creating the buzz around the brand. Amari apparently got the last laugh. But is that true?

Using a similar approach to Google Cloud Sentiment Analysis, I decided to delve further into this curious case of negative marketing. The Sentiment Analysis identifies consumer attitudes, emotions, and opinions to arrive at a binary decision; whether somebody is for a brand or against a brand. For this exercise, I will work on the reactions that the Amari post received.

So, we have at hand the following: 6,200 Haha, 1,900 Likes, 267 Wows, 157 Love, 76 Anger, and 62 Sad emojis. Since we want to get an understanding of polarized emotions, for a better result we need to omit the 1,900 Likes as these are neutrals. For each of the “emotional reaction”, this is what we get:

Now let us assign the value of +1 for positive reactions and -1 for negative ones to fix on the average. Without any dispute, in this case, we can term “Haha,” “Anger,” and “Sad” as negative emotions and “Wow” and “Love” as positives. Pulling out my calculator, pushing buttons here and there…And voila! I got an average of -0.87, which is extremely negative. If Amari were a student, their parents would have thrown them out of home right now for such low marks.

These values are not in absolute terms and are open to being contested. Marketers will never be able to dissect consumer psychology if we keep doing our research with a set of KPIs that we know will give us the outcome we seek. Or put it simply, if we put up a case to prove our biases right. This is also applicable when someone uses the Amari example to show that negative marketing is good. Assigning cost of promotions to reactions, comments, and shares is worthless if we do not take the intent of the consumer into consideration.

Can we take a step back and think of this offer in a more traditional setting? If the post was put up on a billboard, and 91% of 8700 people who came by it shot at it with a gun, would we still call it a good promotion? If 3,000 people told 900,000 of their friends and family that they wanted to light the billboard on fire, is the brand winning in any way?

In the long run, negative marketing hardly has a positive impact on the reputation of a brand, especially online which is now keeping a record of every single thing. After the offer was made public, Amari received multiple 1-star ratings from consumers who were just angry at the absurdity of the offer.

Anyone who runs a Facebook page for a restaurant or a hospitality brand knows that these ratings will stay with you.  Many people who were neutral to the brand took a stand against it. These people will not even go to Amari and give a check-in in the future in fear of losing face. While the offer, according to many, was “marketing at its best,” what it did is lose potential customers and future profits of the brand.

See, no one likes to be made feel poor. I already have my bank account to remind me of it. But I will not take it if it is thrown on my face as I am surfing my homepage looking at pictures from yet another wedding. Of course, Amari can and will defend the cost of the package in their logic. However, instead of putting the offer up on a public platform, they could simply have sent invitations via emails or heart-shaped cards to CEOs, CMOs, hashtag Rich Kids of Dhaka. Building exclusivity and aspiration around a brand will work if the consumers think it is attainable. Maybe not now, maybe ten years later. Maybe when they are old and about to die. But still achievable. It will hardly work if the brand is so out of the league that the consumers take an offense.

*Nazia Zebin is a digital marketing professional specialising in social media and content marketing

 

Spark* Bangladesh is running its fifth Social Entrepreneurship Accelerator Program, in partnership with Build Bangladesh and YGAP, Australia in Dhaka in April 2018.

It exists to improve the lives of people living in poverty by accelerating start-up social enterprises and supporting them as they grow their businesses to make greater positive changes in their communities. Spark* Bangladesh operates in four countries, and have supported 356 entrepreneurs who have significantly changed over 472,637 lives to date.  Currently, they are supporting startups like BloodFriend – a mobile app that connects blood donors and patients, DaktarBari – clinics that provide healthcare services to the disadvantaged people, Biofill Bangladesh – Environment-friendly toilets for the rural and local community, Leaping Boundaries- Soft and hard skills training center for Madrassa girls of Bangladesh.

The Spark* Bangladesh Accelerator will bring together eight to ten emerging social entrepreneurs for five intensive days of entrepreneurship training from 15 April 2018 to 20 April 2018, led by world-class facilitators. They have a powerful and practical curriculum aimed at unlocking the potential of each start-up venture, covering strategy, impact, innovation and more. Entrepreneurs learn how to refine their business models, and ultimately become better equipped to improve the lives of people living in Bangladesh through their ventures.

Beyond the Accelerator, the entrepreneurs are provided 6 months of ongoing support from Spark*, to help prove their models and scale their venture. This includes regular business and strategy support from the Spark* team, access to free graphics and web designers, pro-bono legal support, assistance with tracking impact, multiple injections of small funding to encourage innovation and growth. Further down the line, continued growth will be encouraged through access to larger funding and investment as well as connections to impact investors, global organizations, and strategic partners within Spark*’s network of international partners.

Emerging social entrepreneurs are encouraged to apply online at http://www.sparkinternational.org/spark-bangladesh/. Applications close on 10 of March 2018.

For further information:

Kashfia Farhin

Deputy Country Director @ Spark* Bangladesh

Email:  kashfia@sparkinternational.org

Web links:

www.sparkinternational.org

www.sparkinterational.org/spark-bangladesh

FB: https://www.facebook.com/sparkbangladesh/

ICE Business Times presents the 4th episode of “Leadership Lens” featuring Anis A Khan, a Fellow of the Institute of Bankers Bangladesh (IBB), with 35 years of experience and training in banking, capital markets, management, and leadership practices. In this exclusive interview, he talks about his journey in the world banking, the future of a more technology driven banking, the necessity for governance, and being productive.

In order to promote the power of logic and rhetoric, JCI Dhaka West recently organized intra debate and public speaking championship for its members. It was a full day event where the winners were awarded with the participation at national level and upon winning the National Championship, they will represent Bangladesh at the JCI Asian Pacific conference to be held in Japan.

The event was facilitated by the JCI Dhaka West Local President, Mehedi Hossain and Local Secretary General, Abdullah Safi. The judges for the competition were 2015 JCI National President, M Nazrul Islam, 2018 JCI National Vice President, Erfan Haque and 2018 JCI Dhaka West training commissioner, Samiha Akhter. Erfan Haque, Mehedi Hossain and Samiha Akhter were National Public Speaking Champion in 2015, 2016 and 2017 respectively, while Mehedi Hossain and Samiha Akhter were National Debate Champion in 2017.

Several guests including 2018 National President Fayaz Atiqul Islam, 2018 National Executive Vice President Irfan Islam and 2018 National Director Arman Khan were present in the event and motivated the participants. The local President Mehedi Hossain commented, “JCI Dhaka West has always promoted the development of rational cognitive performance and therefore always facilitated Debate and Public Speaking on a mass scale. The intra was first of its kind within the JCI community and JCI Dhaka West wishes to continue it in the upcoming years as well.”

On February 2, 2018, JCI Dhaka West organized a training on “Brand Yourself” under their project Expedite. The trainer was Sarajit Baral, Packaging Development Manager for South Asia Area at British American Tobacco and currently stationed at Malaysia. The training solely focused on Self-development and Personal Branding.

JCI Dhaka West is a chapter of JCI Bangladesh. JCI is a worldwide membership-based nonprofit organization of young active citizens’ ages 18 to 40 who are dedicated to creating positive change in their communities.

On February 2, 2018, Junior Chambers International (JCI) Dhaka West signed an MOU with Kiron, a youth based social organization, focusing on creating development for the physically, and mentally disabled of Bangladesh. As per the MOU, both the organizations will work together on projects creating sustainable impact for the differently-able kids in Bangladesh. JCI Dhaka West is a chapter of JCI Bangladesh. JCI is a worldwide membership-based nonprofit organization of young active citizens’ ages 18 to 40 who are dedicated to creating positive change in their communities.

The National Directors of JCI Bangladesh Arman Khan and Ziaul Haque were present in the signing ceremony along with the local President of JCI Dhaka West, Mehedi Hossain and President of Kiron, Ahmad Labeeb Borno.

Midday into work can be the most difficult. Between the lunch rush and the anticipation of ending another long work day, the temptation to grab an unhealthy snack or sugary tea increases tenfolds. Fear not, the beverage baristas at Just Juice have an assortment of healthy options, so you have a guilt-free snack.

Red Dragon

    

WHAT’S IN IT?
Beetroot, apple, strawberry,
and ginger.

WHY YOU WANT IT?
The ruby red of this beverage offers the best of both fruits and vegetables. Beetroot is considered a superfood- they are packed with fibers, proteins, vitamin K, and calcium. They are also known to lower blood pressure, and boost energy.

Detox

WHAT’S IN IT?
Carrot, apple, orange, and ginger.

WHY YOU WANT IT?
Let’s face it; your body takes a toll from all the unhealthy treats you give yourself every day. Carrots are one of the richest sources of vitamin A, which is essential for excellent eyesight. Throw in a touch of ginger for a full body cleanse.

Mango Mania

WHAT’S IN IT?
Mango, apple, orange, and mango ice-cream.

WHY YOU WANT IT?
Your favorite fruit is packed that is packed with all of the good stuff for your body. Mangoes prevent cancer, and improves eye health, skin and digestion.

Lychee Punch

WHAT’S IN IT?
Lychee, and vanilla ice-cream.

WHY YOU WANT IT?
When you want that sweet fix, the lychee punch is your calling. Lychees are packed with vitamins C and B, antioxidants and dietary fibers that promote cardiovascular health.

Rainbow Smoothie

WHAT’S IN IT?
Pineapple, mango, strawberry, and banana.

WHY YOU WANT IT?
This tropical delight is packed with the freshest fruits that make it naturally delicious without the calories. Pineapples are high in manganese that boosts antioxidants and the body’s defense.

Veggie Delight

WHAT’S IN IT?
Cucumber, tomato, carrot, beetroot, ginger, and Tabasco.

WHY YOU WANT IT?
Getting your everyday vegetable is seldom the ideal meal, so why not sip to a healthy you. You can get your daily dose of doctor prescribed nutrients and fatty acids that are known for reducing stress.

ADDRESS: Gulshan North Ave, Dhaka 1212