October 2017

Parkway Hospitals Ltd Dhaka organized a lifestyle and health seminar in collaboration with Mount Elizabeth Hospital, Singapore at a local hotel on October 21, 2017. The seminar was conducted under the overall theme of “Live happily – in pursuit of a healthy life” and focused on several diseases of the heart and kidney, and their treatments.

Dr. Paul Chiam, Senior Consultant of Cardiology at Mount Elizabeth Hospital and Dr. Tan Seng Hoe, Senior Consultant of Nephrology at Gleneagles Hospital, Singapore were the main speakers at the event. They talked about the facts and myths concerning heart and kidney diseases respectively.

Koh Kee Chow, the Senior Manager of International Marketing at Singapore Operations Division, Parkway Pantai;  Zahid Khan, the Director and Masfiqur Rahman Amit, Area Manager of Dhaka Office, Parkway Hospitals Singapore Pte Ltd were also present in the seminar. Zahid Khan addressed the Dhaka office’s work in helping the patients and ended the session with a vote of thanks. The main objective of the seminar was to inform the audience about the state of the art treatment facilities that can be easily available to them and to notify them of the aids available for the procedure.

For more information please send an e-mail to dhaka@parkwayhealth.net or contact our 24-hour helpline: 0173 6000 000.

Dr. Paul Chiam, Senior Consultant, Cardiology from Mount Elizabeth Hospital & Dr. Tan Seng Hoe, Senior Consultant, Nephrology from Gleneagles Hospital, Singapore; Koh Kee Chow, Senior Manager, International Marketing, Singapore Operations Division, Parkway Pantai; Zahid Khan, Director & Masfiqur Rahman Amit, Area Manager of Parkway Hospitals Dhaka office.

CEMS Global – Conference & Exhibition Management Services Ltd. is going to organize an International conference and exposition on construction materials, power, solar power, water, real estate, safety, and security.

The ’21st Con-Expo Bangladesh 2017′, ’19th Power Bangladesh Expo 2017′, ’14th Solar Bangladesh Expo 2017′, ’18th Real Estate Bangladesh Expo 2017′ and ‘2nd International Safety & Security Bangladesh Expo 2017′ are scheduled to be held from October 26 to 28, 2017 at International Convention City Bashundhara (ICCB), Dhaka.

This Premier International Exhibition will be a flourishing showcase of the Construction Materials, Methods, Equipment and Real Estate Exposition, Safety & Security Tools, Power Generation, Transmission, Alternative Power, Solar Power, Energy, Renewable Energy sectors of Bangladesh.

The exhibition is therefore not only a networking ground, but also a place to find business partners and strategic alliances for manufacturing, outsourcing, sub-contracting, design, and development as well as direct marketing. This exhibition will be a one-stop single platform to showcase from home and abroad the latest developments and emerging technology and the biggest networking place in Bangladesh.

It will bring together under one roof all stakeholders of B2G, B2B, and B2C under one platform and a significant leap can be taken by close interaction between the exhibitors from over 15 countries and the local entrepreneurs leading to successful partnerships.

Participating countries for these exhibitions are Bangladesh, China, India, Russia, Japan, USA, Ukraine, Singapore, Malaysia, UAE, South Korea, Italy, UK, Germany, and Turkey.

Gold Sponsor of the 18th Real Estate Expo is Rupayan Housing Estate Ltd. & Silver Sponsor is US Bangla Asset Ltd. Silver Sponsor of the 19th Power Bangladesh Expo 2017 is Rahimafrooz Energy Services Ltd.

The Expo will be open to Trade & Public visitors from 10.30 am to 07.30 pm daily on registration at the exposition venue.

ICE Business Times is the magazine partner of the event.

To visit this exhibition, you are requested to Pre-Registration by www.e-registrations.com. 

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Bangladesh Brand Forum recently hosted the much-awaited fourth edition of the Digital Marketing Summit 2017 on Saturday, October 14 at a five-star hotel in Dhaka. Presented by Meghna Group of Industries, powered by Wizards Ad Networks and organized in association with The Daily Star, the daylong summit initiated the first Digital Marketing Award alongside. The event successfully promoted a platform where the local digital marketing communities engaged with four global stalwarts to share their expertise on marketing. Besides being well thought-out the summit revolved around a theme called ‘Strategy into Action’.

Panel Discussion : From Left – Ashraful Haque, Vice President, Robi Axiata Limited ; Hashmi Rafsanjani, Country Marketing Manager, Google; Drabir Alam, COO & Director, the “X”, Aman Ashraf Faiz, Managing Director, Gazi TV ; Sabbir Rahman Tamim, Chairman, Cubex Limited.

The Digital Marketing Summit consisted of four keynote sessions, three-panel discussions, five breakout sessions, two case study presentations, and two insight sessions. The assortment of activities was indeed a delight to the marketing enthusiasts present at the event. Since its inception in 2014, the summit gave an opportunity to a wide range of enthusiasts, professionals and experts in the marketing and advertising arena to interact and exchange the best and trending digital marketing practices. The Wizards Ad Networks also officially launched their venture at the event which has been operating as a beta for past one year.

Keynote speeches were given by Farhan Qureshi, Head of South Asian Frontier Markets at Google; Zaved Akhter, Director – Marketing Transformation at Unilever, South Asia; Dan Clarke, CEO & Founder, Disruptient and Sanjay Vaghasia, Chief Digital Officer at Banglalink Digital Communications Ltd. The discussions exposed the crowd to numerous digital marketing opportunities yet to be tapped by the local players. 

In addition, fifteen local industry stakeholders also participated in three-panel discussions throughout the event based on the topics such as ‘Building the next digital marketing campaign – The Perfect Recipe,’ ‘Are we using mobile advertising effectively?’ and ‘Creating content that delivers results.’ Later, Wizards Ad Networks and Pickaboo.com presented two Case Studies in front the audience, who were further motivated by two insight sessions taken by Asif Iqbal, Executive Director of Marketing, Meghna Group of Industries and Ayman Sadiq, Founder of 10 Minute School. The insight sessions gave an overview on –‘Why music can be the next platform for brands?’ and ‘Digital marketing hacks without the technicality and boosting.’

Hosted by Women in Leadership, Bangladesh Creative Forum, Access to Information (A2i), Wizards Ad Networks, and The Daily Star, the five breakout sessions further helped the audience to engage more in-depth learning opportunities. The session called ‘Wonder of Technology for Women Leadership’ was held by Women in Leadership and proposed the idea of how Digital Media and online platforms can be used to support the agenda of women empowerment. Furthermore, the session arranged by Bangladesh Creative Forum, namely ‘Leveraging Creativity through Technology’ described ‘How creative professionals can make proper use of digital platforms to promote their skills and works’ whereas the breakout session by The Daily Star focused on the ‘Messenger Bots being the next media distribution platform’. And, finally, the session by A2i talked about ‘Taking 64 district stories to people’.

As a part of the auspicious event, the first Digital Marketing Awards were also distributed in the evening, where the most successful digital campaigns of 2016 were awarded across 13 different categories in ranks like Grand Prix, Gold, and Silver. 50 campaigns were awarded this year as a whole, of which 16 were Silver, 22 were Gold, and 12 were Grand Prix. Amongst the high achievers were Asiatic, Magnito Digital and Webable Digital with nine, nine and five awards in different categories respectively. The Grand Prix for Best Integrated Digital Campaign was awarded to ‘Aynabazi the Movie’ executed by Melonades.

My first introduction to the world of TEDx was when I was a  meek self-doubting individual. Constantly searching the web for words such as ‘motivation’ and ‘self-confidence’ led me to my first ever TED talk. Being an avid viewer of TED speeches since my first Stefan Sagmeister talk, the disseminated news of the nearby TEDx hosted by North South University, on 7th October this weekend, took me to their doors with much excitement.

Simply put, the experience was truly overwhelming. Upon entering NSU’s AUDI 801, a myriad of questions came to my head. I was wondering whether this event would spark the same level of positivity in me as its predecessors.  The regional speakers who came from diverse backgrounds enthralled the audience during the six-hour long event. Among the aspiring thirteen, I was thorougly moved by three of them.

CARICATURES CONQUERING THE WORLD

Syed Rashad Imam Tanmoy explains how riveting and powerful can cartoons be in expressing the burning issues.

Satire magazines like ‘Unmad’ in Bangladesh have expressed the emergence of caricatures as a powerful tool to express everyday situations occuring on a national level. Being the Editorial cartoonist for Dhaka Tribune and an associate editor for Unmad alongside, Syed Rashad Imam Tanmoy stressed on how illustrations enables people to express themselves. He delivered his lively speech using a humorous childhood incident that led him to pursue the career he has now. Among the many caricatures that were on display, some depicted the deteriorating road conditions of certain densely populated areas in Dhaka, while others showed the growth of GDP over the death of thousands in the Rana Plaza incident which did a brilliant job in moving the audience; thus, ranking it number three on my list.

HAVE A JUNK? TURN IT INTO ART.

Nabila Rahman describes why upcycling is not recycling.

As I go up the pyramid, I was awestruck by the upcycling ideas introduced by the owners of this little initiative called Junk Art. For those of you wondering what ‘upcycling‘ is, let me break it down in the words of the speaker. The Co-Founder Nabila Rahman commenced her speech by defining her love for art and the research she did on upcycling before putting forward her idea of it. She detailed upcycling was different from recycling; in other words, the old rusted objects were not broken down into minute details to be made into something else.  Instead, upcycling promoted the idea of using these worn out things as it is by turning them into something creative for the everyday household purpose. This unique idea proposed by the speaker claimed to provide environmental benefits and a creative look into households at a minimal cost.

So, from now on every time you see some junk, turn it into art!

 WE ARE HERE TO HEAR

Rubina Jahan Rumi and Shihab Zafar displays how organizations like Kaan Pete Roi and Maya Apa help are acting as the torch-bearers of hope.

The number one on my list stands as a tie between the two similar platforms that emerged as a safe space for discussing issues that are deemed as taboo in our society. The brilliant ideas put forward by speakers such as Shihab Zafar, Chief Growth Officer at Maya Apa and Rubina Jahan Rumi, Head of Training and Research, surely made their initiatives stand different, setting an inspiring example of humanity and empathy as a whole.  In their approximately 15 minutes of speech, they laid out examples of how the power of anonymity brought by these apps and helpline have redefined the horizon for many living under the layers of social stigma. Their demonstration also included scenarios where they detailed how seekers were provided with help, even at the most crucial times such as the point of suicide attempts. They also described how women from rural areas have opened up and placed queries about proper sanitization, menstrual and bodily matters that previously went overlooked by the society. These initiatives surely make us aspire to have a healthier Bangladesh.

Such extraordinary ideas coming from ordinary people, surely made me want to visit the next TEDx, already. So, the next time you hear about a TED event near you, don’t forget to drop by!

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Eminent litterateur Hasan Azizul Haque once wrote that people consider their birthplace to be the center of their existence. They don’t want to sever their ties from that place in any way. Despite the circumstances, people still cling to their birthplace, as it is a reminder of their being. This bond becomes permanent over the years. With regional change comes behavioral change; just like nature and everything around us, mankind’s self-esteem evolves, the writer added. According to him, while death is the final chapter for mankind, if there’s anything else in between that affects one’s existence most brutally, it’s becoming a refugee. In fact, death and becoming a refugee might seem almost synonymous to one another. A refugee may live to see another day; however, the days ahead of him or her may not be progressive.

Migratory birds fly for hours, days and months to evade the extreme cold and atrocity of nature. But the atrocity of human being upon the same creature is second to none. Nothing is more disgusting than to watch people are fleeing from home leaving everything just to save the lives.

Since September 2017, Bangladesh rescued almost five lac new Rohingya refugees. In addition to the ones rescued previously, there are now 1 million Rohingya refugees residing in our country. The Rohingya situation isn’t a result of a war-torn affair; rather it’s a ploy that was carried out by the Myanmar military force in the form of a successive slow genocide. Since the late 70s, the Rohingya Muslims in the Rakhine state of Myanmar has been subjected to inhumane torture for centuries. Time and again, the massive exodus has led to the loss of countless lives.

As a photojournalist, I have witnessed numerous hungry, helpless and fearful refugees that were based in temporary refugee camps in Ukhiya and Teknaf. Their terror-stricken experiences will surely break the hearts of anyone who has even a shred of empathy left for mankind.

Half of the new refugees are made up of children; many mothers have walked into this country in search of shelter, carrying their malnourished children. Fathers have carried their children in baskets like peddlers and sought refuge here. This special photo story captures the innocent faces of those tired, starving, and terrified children. Theirs is the kind of trauma that is sure to leave a gaping hole in the hearts of many.

These wide-eyed angels strike our hearts with numerous questions. Will the world be able to answer those questions? Only time will tell.

SALAMAT ULLAH
Age: 2 years (on 14.09.2017)
Mother: Sanjida
Father: Rahmat Ullah

Mohammad Rihan
Age: 1 years (on 14.09.2017)
Mother: Morium Khatun
Father: Khairut Ullah

NASIMA AKTER
Age: 1.5 years (on 14.09.2017)
Mother: Hasina Begum
Father: Abul Hossain

NUR KAIDA
Age: 1.5 years (on 14.09.2017)
Mother: Mustafa Khatun
Father: Mohammad Hojiullah

SOHANA
Age: 2.5 years (on 14.09.2017)
Mother: Sajeda,
Father: Abdus Samad

MOHAMMED YEAR
Age: 3 years (on 14.09.2017)
Mother: Zaheda
Fathre: Mohammad Rofiq

ROBINA KHATUN
Age: 1.5 years (on 14.09.2017)
Mother: Rasheda
Father: Imam Hossain

CHHOHURA KHATUN
Age: 3 years (on 14.09.2017)
Mother: Chhuru
Father: Korim Ullah

NUR HAFEZ
Age: 2 years (on 14.09.2017)
Mother: Taiaba Khatun
Father: Nur Islam

Too much talk of “social media”, “influencer marketing”, storytelling etc etc. All things that are not new. They have all been key to good marketing for literally thousands of years, they are all important considerations for a marketing plan and but they are certainly not new ideas. Like most people marketers are very suseptible to fads and fashion. The marketing media ( yes just like this publication ) need to keep selling “news” and so they like to make things seem amazing breakthroughs. Using modern mediums, and thinking through tactics is important BUT to be effective over time marketers need to focus on building a strategy that will mean something to the people you want to convert and reconvert and reconvert to consumption.

And that means understanding WHAT REALLY MATTERS TO PEOPLE ( and not just to people as they are consumers I.e. consumers … see Lessons Learned no. 1 )

More specifically what matters to the people you want to consume your brand/product/service. What matters to them as people? What matters that makes your category important to them? What matters about your offering that might differentiate it from their other choices ( and there are always multiple choices ) ? What matters about their media choices?
The problem is that too many marketers forget their real role : “ to find out what matters to people and then decide how their product/service can meet that need, desire, fear, hope ”. Everything else like price, distribution, media selection, promotion, use of celebrity or influencer are just tactics. Yes tactics that also rely on knowing “what matters” to those people.
I learnt the lesson while doing research in to infant milk products, first in Thailand and later in China, Indonesia and Taiwan. A big multi-national company asked the advertising agency I led to come up with a new campaign to get “good mums” to buy their brand. I asked the obvious … “ how do you define ‘good mums’ ?”.
The client’s response was “well any mum is a good mum”. Obviously not true. Not all mums are good mums. Some make many mistakes, some don’t try hard enough, some just don’t want to be mums. And how do you define a good mum? Do mums have different definitions? What matters to mums that help them define they are doing a good job?

WE ENDED UP ASKING 1,000 MUMS THESE QUESTIONS AND WE GOT THREE MAIN VARIATIONS AS TO HOW TO DESCRIBE WHAT MATTERS TO MUMS IN ORDER TO BE “A GOOD MUM” :

1. A mum who sacrifices absolutely everything and cuts back on everything else to afford only the best products for her child
2. A mum who studies every possible piece of information available (asks friends, studies the pack information, reads anything available off-line or on-line) to make a choice
3. A mum who checks what other mums do and buys what she sees them buying
Then we asked the 1,000 mums to choose which definition they liked and wanted to be and which one they thought they really were. Over 90% said they wished they were no 1 or no 2 but in reality 70% told us they were no 3. The first to types of good mum are ideals. Admirable but for most just too difficult. For most mums across all the countries I did this research in it was just too risky not to buy the brands they saw in other mums shopping baskets. What mattered was to follow the popular brands that provided the security that other mothers would not question their judgement. And therefore they would be seen as good mums.
So what? Well that led to some basic decisions like making sure we “planted” the clients brand in shopping baskets at stores so mums would see others were buying it. It meant getting word of mouth campaigns started. Yes using Facebook would be an option today but also maybe just good old fashioned tactics like having influencer mothers talk about it and/or giving samples to mums to give to friends. The tactics of course will change depending on “what matters” to the mums you are targeting. More in the next lesson.

LESSON 2 : there is no more important question you can ask yourself, again and again, than “what matters to the people I want to reach?”

Marketing Futures is an Inititaive of Ideamax Creatives Limited

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Freelancers of Bangladesh have long been waiting for PayPal, the world’s largest internet payment service, to come to Bangladesh. To answer all their prayers, PayPal is finally expected to start operating in Bangladesh from October 19. Prime Minister’s Information Technology Advisor Sajeeb Wazed Joy will inaugurate the PayPal service on the second day of Bangladesh ICT Expo 2017.

On Monday, State Minister of Post, Telecommunications & Information Technology, Zunaid Ahmed Palak informed the nation’s news media about this development. He stated that the PayPal services will be available in nine banks including Sonali Bank and Rupali Bank. The PayPal authorities have been experimenting with the local market for quite some time now. In view of the potential that the Bangladeshi market holds, the company has decided to fully introduce its services in the country. This will benefit the freelancers of Bangladesh heavily. Besides, the rate of remittance is expected to increase as the digital transaction will take a hike.

Zunaid Ahmed Palak also said that the country is moving towards the more digital transaction, aiming for a cashless society. To truly convert into a digital Bangladesh, it is important to introduce such services throughout the nation. With the introduction of PayPal, it will now be possible to get services from the 12 thousand branches held by the nine banks.

Earlier in April this year, the State Minister met the officials of the company to launch PayPal in Bangladesh. The company responded to the call to start operations quickly in Bangladesh. In the meeting held at PayPal-Xoom’s California headquarters, the PayPal-Xoom delegation was led by its chief marketing officer Julian King.

Later, in May, Sonali Bank launched experimental PayPal service in the country. A circular was issued to all the branches of the bank to provide the service. Initially, it was said that foreign remittance collection and distribution programs were available under the service, but no services relating to freelancing or outsourcing were offered at the time.

Richard H. Thaler, one of the founding fathers of “nudge” theory, which has helped boost British tax receipts and encouraged smokers to become vapers, has been awarded the 2017 Nobel prize for economics, for his contributions to behavioral economics.

Richard H. Thaler co-wrote a bestselling book on the nudge concept, read by politicians around the world and soon had them embracing the notion that people can be influenced by prompts – such as changing the wording of tax demands – to alter their behavior.

The Nobel committee said the 72-year-old, has provided a “more realistic analysis of how people think and behave when making economic decisions.” When asked what he planned to do with his 9-million Krona (£840,000) prize money, Thaler joked that he intended to spend it “as irrationally as possible”, in a nod to his work showing how people’s choices on economic matters are not always rational.

The US academic, who is a professor at the University of Chicago, has previously suggested that Brexit could be an example of behavioral economics in action. He argued British voters chose an economically irrational route when considering the options put in front of them by social elites and the mainstream media.

In 2008, Thaler co-wrote the global bestselling book ‘Nudge: Improving Decisions about Health, Wealth, and Happiness’ with the US professor Cass Sunstein, which brought the theory to wider attention. He was an adviser on the creation of the “nudge unit” at the heart of Whitehall, initiated as a pet project by David Cameron in the earliest days of his premiership from 2010 in the coalition government.

The Nobel committee credited Thaler for developing the theory of mental accounting, explaining how people simplify financial decision-making by creating separate accounts in their minds, focusing on the narrow impact of each individual decision rather than its overall effect. He also showed how aversion to losses can explain why people value the same item more highly when they own it than when they don’t, a phenomenon called the endowment effect.

Thaler’s theoretical and experimental research on fairness has also been influential. He showed how consumers’ fairness concerns may stop firms from raising prices in periods of high demand, but not in times of rising costs. Thaler and his colleagues devised the dictator game, an experimental tool that has been used in numerous studies to measure attitudes to fairness in different groups of people around the world.

Thaler had also shed new light on the old observation that New Year’s resolutions can be hard to keep. He showed how to analyze self-control problems using a planner-doer model, which is similar to the frameworks psychologists and neuroscientists now use to describe the internal tension between long-term planning and short-term doing. Succumbing to short-term temptation is an important reason why our plans to save for old age, or make healthier lifestyle choices, often fail.

In total, Richard Thaler’s contributions have built a bridge between the economic and psychological analyses of individual decision-making. His empirical findings and theoretical insights have been instrumental in creating the new and rapidly expanding field of behavioral economics, which has had a profound impact on many areas of economic research and policy.