The China National Tourism Administration (CNTA) organized a two-day activation program on 29 and 30 December 2017 to promote ‘2017 – Year of Silk Road Tourism’ at Police Plaza Concord, Dhaka. Tian Xin, Director of China National Tourism Office (CNTO), New Delhi was present at the event. CNTA also hosted a conference dinner at Hotel Amari, Dhaka on 30 December with the same theme. His Excellency, Chen Wei, Deputy Chief of Mission and Sun Yan, Honorable Cultural Counselor of the Embassy of the People’s Republic of China in the People’s Republic of Bangladesh in Dhaka, was present at the occasion.
Tian Xin presented on scopes of tourism exchange between China and Bangladesh and discussed highlights of Chinese touristic destinations. Akhtaruz Zaman Khan Kabir, Chairman of Bangladesh Parjatan Corporation, also spoke at the event where he reviewed on Bangladesh tourism and its developments. He further emphasized on more Chinese tourists to visit Bangladesh to strengthen the bicultural relationship between the two countries.
Irving Aviation Ltd., one of the leading travel organizations in Bangladesh, organized the event as the logistic partner for CNTA. Irving also organized China Tourism Week hosted by CNTA in 2016. The company efforts to contribute to the development of China-Bangladesh friendship through tourism and business exchange between the countries. HBM Lutfur Rahman, Chairman of Irving Group, was present at the event.
2017 is the third consecutive year celebrating ‘Year of Silk Road Tourism.’ The Silk Road is the world’s oldest, and most historically important overland trade route. The name evokes images of caravans wading through desert sand, and smells of exotic spices, and continues to fascinate travelers. Out of 50 UNESCO sites in China, 33 sites are along the route. CNTA looks forward to highlighting more destinations to complement the enhanced overland and maritime economic corridors of today’s Silk Road.
As an important part of global tourism, China’s tourism has realized leap forward development and is becoming the strategic mainstay industry of the national economy. China has become the third-largest international destination and the top tourist source country with the globally largest domestic tourism market. CNTO operates in different countries for promoting China tourism and enhancing bi-national tourism exchange and cooperation. In Bangladesh, this is the second endeavor of CNTO to educate both the general public and the travel industry about Silk Road Tourism.