In 1954, the late Abdul Rahim established a small trading entity named Rahimafrooz Group. Initially the prime focus of the entity was garment retail. Later, the small company stepped foot in the battery industry and entered a joint venture with British investors. The business growth, the social commitment, and the great diversity in today’s Rahimafrooz are the outcome of the late founder’s lifetime of hard work and compassion. Abdul Rahim’s passion for constantly improving himself and his business, his ethical practices, and his commitment to serve his customers continue to dictate Rahimafrooz’s culture today while shaping the Group’s present and future.
In 1990, Rahimafrooz, which was serving as a battery distributor until then, took over manufacturing and went on to become the leader in the industry and one of Bangladesh’s most prominent business groups.
Rahimafrooz today is among Bangladesh’s leading conglomerates with a diversified business portfolio and local market leadership and a growing presence in global markets. Having transitioned from a typical FB into a corporate business structure in 1998, Rahimafrooz prides itself on its transparency and integrity. In the early 2000s, it introduced Bangladesh to the concept of supermarket, challenging the traditional cultural buying habits of households.
Over the decades, Rahimafrooz has grown in size, scale, and diversity. The Group today has eight operating companies (SBUs), a few other business ventures, and a not for profit social enterprise. As of 2018, the Group currently employs more than three thousand five hundred people directly and a further fifty thousand indirectly as suppliers, contractors, dealers and retailers. Rahimafrooz operates in four broad segments – Storage Power, Automotive & Electronics, Energy and Retail.
The Best Business Units
Rahimafrooz Bangladesh Ltd. (RABL) is the Group Parent Company that supports and guides the Strategic Business Units (SBU) from the Rahimafrooz Corporate Office (RACO). It ensures continuous management innovation, best utilization of technology, new initiatives, corporate governance and adoption of best global practices. The organization comprises of the Group Board Office, Group Information Technology Centre (GITC), and the functional teams of Finance & Accounting, HR & Administration, Corporate Marketing, Group QMS and Compliance.
Rahimafrooz Distribution Ltd. (RDL) is a nation-wide marketing and distribution network made up of over four hundred dealers and customer service centers for battery tires and lubricants. This division of the group operates nice sales and service centers in Dhaka, Chottogram, Sylhet, Bogra and Khulna. RDL has established itself as a market leader in the automotive aftermarket products and services, and is equipped with the latest diagnostic and service equipment.
RDL also offers wide-ranging solutions for vehicle conversion, auto servicing, online and offline CNG refueling station, gas retailing, industrial CNG solutions and maintenance & services. They also have CNG and LPG automobile conversion centers, along with offering raining and engaging in marketing for setting up CNG conversion centers and refueling stations.
Rahimafrooz Accumulators Ltd. (RAL) Rahimafrooz Group began producing mechanical batteries in the year 1991, in a joint effort with Electrona of Switzerland. Rahimafrooz Accumulators Ltd. (RAL) initiated activity from 2009, as a different unit to oblige the developing needs of the local as well as the worldwide market. RAL creates and showcases a wide scope of industrial batteries which are used in telecommunication, power stations, railways, electric vehicles, forklifts, ships, buoy lighting, UPS, inverter and solar power systems. It plans to produce top notch batteries by utilizing new and creative innovation, which offers more secure and more environment-friendly manufacturing processes. The Company keeps up standards of its activities that are certified in both ISO 9001 and ISO 14001 benchmarks. RAL aspires to be the leading industrial battery manufacturer for traction, stationary, solar and VRLA batteries in the South Asia region.
Rahimafrooz Batteries Ltd. (RBL) is the largest lead-acid battery manufacturer in Bangladesh. The company has established itself as one of the pioneering regional players, garnering market leadership both at home and a proud portfolio of export to 44 countries around the globe. It manufactures about 200 different varieties of batteries for automotive, motorcycle, IPS and other applications. RBL has state of the art manufacturing plants. It is equipped with the latest technologies along with complete air treatment and lead-recycling management system. Its capacity in automotive and other appliance battery is over a million N50 units per annum and has provision for further expansions. Rahimafrooz has technical collaboration agreements with the Lucas Battery Company, Technical Support Group (TSG), Hawker Batteries, and Invensys, of UK, Eltek – Norway and AEES – France to ensure the quality of the battery.
Rahimafrooz Globatt Ltd (RGL) is the global wing of Rahimafrooz group. As part of excelling two decades of international market experience and aspiring to become a truly global company, this state of the art Maintenance Free (MF) and Sealed Maintenance Free (SMF) battery manufacturing plant was established in the year 2009. With 2.5 million unit production capacity per year, RGL is the largest battery export plant in South Asia. In recognition of its quality management system, RGL has received ISO 9001:2008 Certification from Orion Registrar, Inc, USA. The manufacturing process of RGL ensures highest level of environmental sustainability.
RGL offers a broad range of maintenance free automotive batteries manufactured according to JIS and DIN standard for a variety of vehicles, ranging from small cars to large commercial vehicles. RGL also manufactures deep cycle battery for inverter application. All these batteries have been designed by one of the leading German companies. These batteries are designed for millions of vehicle enthusiasts across Asia & Pacific, Middle East, Africa, Europe and the Americas.
Rahimafrooz Renewable Energy Ltd.- RREL. Since 2006, RREL has been lighting up millions of homes, bringing happiness and improving living conditions with access to energy and much more in thousands of villages, Rahimafrooz Solar has been leading the change for Bangladesh’s progress. Their solar pumps bring sustainability of crop cultivation and water usage, while the solar mini-grids are powering remote areas, especially the river bank settlement. In cities, roof-top, solar and BIPV applications will drive clean energy and energy efficiency and from remote corners of the country side to metro cities, RREL’s solar PV solutions and energy efficient appliances s are ensuring that people in the country can enjoy the benefits of clean, efficient and sustainable world. The pervasive use of technology in manufacturing, supply chain, design, engineering, sales, customer service and last mile delivery execution is intended to escalate the benefits of Solarizing Bangladesh.
Rahimafrooz Energy Services Ltd. (RESL) The company was set up in the year 2000 as a backup, captive and distributed power solution provider. It is a main name in the diesel generator industry having a client base of more than 1700. At present the quantity of RESL fitted generators is more than 6500 (20 KVA to 1500 KVA). Its customer base contains industrial plants, real estates, hospitals, educational institutions, telecoms, general stores, corporate houses, NGOs, consulates and different government foundations. The company is marketing diesel generators from Ferbo(15 to 2500 KVA), Italy and Mitsubishi Heavy Industries Limited, Japan (650 to 4500 KVA). RESL is also providing Rental Power with both diesel and gas generators. The company is planning to launch Mitsubishi gas generator (1.0 MW) in the near future.
The company with its efficient fleet of service personnel nationwide offers round the clock customer service. It also provides Annual Maintenance Contract to both diesel and gas generator users seeking instant service support. To enhance the offerings further, lately the company has started providing turnkey engineering services to facilitate one point solution for its valued customers. RESL is equipped with the resources and technical competencies necessary for providing both standard and customized energy related solutions for various organizations and individuals.
AGORA Ltd. – The First Retail Chain
AGORA started its journey by setting up Agora in 2001. Later in 2009, it formed a partnership with Swedish firm Brummer & Partners to grow its footprint and improve services. Today, Agora is a joint venture of Rahimafrooz and Brummer & Partners. Currently, Agora has 16 outlets. Of them, 14 outlets are located in Dhaka and one each in Chattogram and Sylhet. It achieved double-digit growth in the last couple of years. Agora is committed to fulfilling everyday shopping needs of customers by providing quality of product and best services. The company employs about 750 people.
Agora is going to invest $10 million in the next two years to double the number of its outlets to cater to the growing demand of city dwellers, said its top executive. The new outlets would be set up in Dhaka, Chattogram and Sylhet as well as other potential cities.
Reaching Out to Make a Difference
Metronet Bangladesh Ltd. (MBL) is a joint venture company of Rahimafrooz Bangladesh Ltd. It is the first organization in Bangladesh to install fully digital, fiber optical commercial networking backbone. MBL provides robust data communication services to private sector offices, financial institutions, ATMs, and many other institutions. MBL is the leading fiber optical commercial networking service provider in Bangladesh.
Core Knowledge (Core-K) is a digital content distribution company which has brought quality digital solutions curated for school, university, corporate, and even government purpose. The aim of Core Knowledge, ever since its inception in 2009, has been to bring efficiency and effectiveness in education and training, while still being fun for users.
In this digital age, where the remarkable capabilities of technology, and even more so, our reliance on it over conventional means, is increasing rapidly, the emphasis upon it cannot be overstated. In particular, for a developing country such as Bangladesh, it is essential to embrace the future. Thus, the need for both utilizing the vast array of digital resources, as well as teaching the youth on using them, becomes vital.
Over the last five years, Core Knowledge has implemented over 350 smart classrooms across the Bangladesh. To use state of the art technology, over 3000 teachers were trained in using technology supported teaching. The end result is that smart learning has been delivered to 20,000 students in our country.
The ultimate goal of Core Knowledge is to prepare Bangladesh and its youth to be at the center of an advancing technology-based society, in a way that boosts the development of the country.
Rural Services Foundation – RSF is a not-for-profit enterprise endeavoring to reduce poverty and support the rural poor by operating primarily in rural communities and supporting rural dwellers to come out of poverty by helping them generate income through programs involving solar home systems, improved cooking stoves, bio gas, contract farming etc. RSF has a nationwide network with nearly 200 field offices
Rahimafrooz has been a partner in the development journey of this nation for more than sixty years now. They have maintained the highest standards in responsible corporate behavior and the company’s passion for success is aligned with the development of the country. Rahimafrooz is committed to playing a leading role in driving growth, prosperity, ethical values and social responsibility. The company offers customers unparalleled quality, excellence and service superiority.