Mastercard Bangladesh, BRAC Bank, and Apollo Hospitals Dhaka join hands for Bangladesh’s first-ever Co-Branded Health Card
Availing a sound and services oriented health care services is still a far cry for us. A considerable number of patients are traveling frequently to our next door neighbor and facing many issues in banking, boarding, and patient lifting services. To reduce the travail, Apollo Hospitals Dhaka, BRAC Bank Ltd., and Mastercard Bangladesh jointly launched a co-branded service. It is marked for horizontal alliances in this multi-stake services market and is a new beginning in this area.
The Co-branded Health Card comes with a lot of features, all of which are catered to bringing ease to patients. These features include In-Patient Room Charges (10% discount), all Preventive Health Check Packages (5% discount), Outpatient Investigations (5% discount), and Attendant’s Health Check (5% discount). Their services extend to travel and accommodation services that include: the discounted rate at hotels such as INR 500 off upon spending INR 1,999 at TREEBO Hotels and INR 750 off upon of INR 1,999 at FAB Hotels as well as free airport pick up (for IP Care). Earlier the services were scattered, and now it will be readily available under one umbrella.
Detailing the services, Dr K Hariprasad, Group President – Hospital Division, Apollo Hospitals Enterprise Ltd. stated, “We at Apollo Hospitals India treasure our relations with the people of Bangladesh. We have preserved their trust for over 30 years in our healthcare journey. The Apollo-BRAC Bank-Mastercard will be a blessing for our patient community, and the host of features provided on this card is unmatched in the industry. We are grateful to BRAC Bank, Mastercard and Health Connect International for this great initiative.”
Selim R. F. Hussain, Managing Director & Chief Executive Officer, BRAC Bank Ltd. added, “We are looking forward to this new tripartite partnership with Apollo Hospitals and strengthening our ongoing partnership with Mastercard. As one of the fastest growing banks in Bangladesh, we are delighted to offer products and services that are designed to fulfill the needs of our valued customers. We believe that this new card will be an important value addition to our customers’ lives. It will make life easier for cardholders who visit Apollo Hospitals.”
Syed Mohammad Kamal, Country Manager, Mastercard Bangladesh commented that this initiative was taken with consideration to cardholders: “We always look for ways to provide services that tailor to the needs of our valued cardholder. In this case, we are trying to facilitate our cardholders who require frequent medical services in India. Keeping our valued cardholder’s in mind, those who frequently have to visit India for medical checkups or medical treatments, we have formed this tripartite partnership with Apollo Hospitals and Brac Bank to smoothen their medical visits.” The Apollo delegation included Jithu Jose, Group General Manager- South Asia; Shafeeq Azam, Chairman, Health Connect International; Dr. Mokter Hussain, Director, Health Connect; Md. Abdur Rob, Chairman, Global TeleMedicine, and Mohammed Ullah, Chairman, Crystal Health Chittagong. Gitanka D. Datta, Director, Mastercard Bangladesh also attended the ceremony.