The Steve Jobs Theater at Apple’s new headquarter in Cupertino saw the unveiling of the latest batch of iPhones on Tuesday at the Apple Keynote event. Apple CEO Tim Cook introduced three new iPhones and made it clear that its premiere product is still very much evolving. The star of the show, the iPhone X (pronounced iPhone 10), was claimed by Tim Cook as “the future of smartphones”, being a platform for augmented reality, a tool for powerful computing, and a screen for everything. The event also brought with it the new iPhone 8 and 8 Plus, a brand new Apple Watch, upgrades to Apple TV, and a host of other features coming to the Apple ecosystem this fall.
The iPhone X, as expected by the leaks, comes with an all-screen, edge-to-edge Super Retina display. It has lost the iconic Home Button to make room for the OLED display that fills out the phone. This is also Apple’s most durable phone yet, made from surgical-grade stainless steel. The X uses a new 3D scanning system, called Face ID, that unlocks your phone display using facial recognition. There is also a new A11 Bionic processor that is more powerful than the previous generation chip, support for wireless charging, and a new animated emoji feature for messaging. The cameras are also upgraded, with dual 12-megapixel rear cameras with dual optical image stabilization, and an improved front camera that supports portrait mode. On the battery front, Apple says that the iPhone X will last up to two hours longer than the iPhone 7. The iPhone X starts pre-orders on October 27, for $999 and up.
iPhone 8 and 8 Plus
Along with the iPhone X, Apple also announced the new iPhone 8 and 8 Plus. Those phones are a more pedestrian upgrade to the iPhone 7, adding a new glass back (for wireless charging), a more powerful A11 Bionic processor, improved cameras, and a True Tone display, among other smaller improvements. It is a nice upgrade to the iPhone 7, but it kind of feels more like a 7S than a true successor like the iPhone X does. The iPhone 8 starts at $699 for a 64GB model, while the iPhone 8 Plus will start at $799 (also for 64GB), although both phones will also have a 256GB model for $849 and $949, respectively. Preorders begin on September 15, with the new devices set to ship September 22.
Apple Watch Series 3
The Apple Watch Series 3 is the latest version of Apple’s wearable, and it comes with a huge addition: LTE connectivity, which means it will now work independently of your phone. Apple says it will work with the same phone number that your iPhone has, and calls, iMessages, and music streaming will just integrate seamlessly. There has been no major upgrade from the design end, with a new red dot on the digital crown visually changing things up, while the device itself is slightly thicker than the Series 2 model. The Series 3 is also faster than before, with a new W2 chip that also improves battery life. Apple says the device will last up to 18 hours and will be out on September 22, starting at $329 for the non-cellular version, and $399 for the cellular-equipped model.
Apple TV 4K
As the name may suggest, the Apple TV 4K is an Apple TV that adds support for 4K video. Along with the boosted resolution, the Apple TV 4K supports HDR video, too. The Apple TV 4K is compatible with both the HDR10 and Dolby Vision specifications, and will be able to play back 4K HDR content. To go with the new Apple TV 4K, the iTunes Store will also be selling movies and TV shows in 4K and HDR for the same price as HD content, with no charge to upgrade titles that you already own. The Apple TV 4K will cost $179 when it ships on September 22.