Reaching customer hearts through their stomachs.
By Taher Hossain
Well Group operates the largest food chain in Chittagong under the banner of Well Food. With a mission to provide global quality food in a very hospitable environment and entertaining customers in a very friendly atmosphere with efficient service, the company has successfully won the hearts of thousands of foodies across the country.
“For more than a decade, the company has been working hard to please its customers and we have kept the promise we made when we started,”
Syed Asif Hasan, Director, Well Group
Well Food Center is the first modernly integrated food retail shop featuring an equipped kids zone, exciting music and video gaming station, internet browsing facilities and chatting ambience in Chittagong. The center offers its customers world class exquisite backery products with the technical support from world’s biggest food ingredients manufacturer-Puratos of Belgium, best-in-the-class fast foods under franchise from SugarBun of Malaysia and famous American ice-cream Baskin Robbins. The group has also signed franchise agreement with Indian legend Beverage brand ‘Campa’ for producing and marketing their cola, lime and orange in Bangladesh.
Syed Asif Hasan is the young and energetic driving force behind the company which has put utmost importance behind ensuring quality of foods. “For more than a decade, the company has been working hard to please its customers and we have kept the promise we made when we started,” states Asif. The company that started its journey on 31st December 2005 at Chittagong has opened 30 outlets in Dhaka and Chittagong with different category of baked items. “Well food has four major flavors with customized designs,” he informs. The company currently is planning to try their luck in e-commerce where online based home delivery is being done. “We are observing the market response, which will eventually help us proliferate the service in different areas of two big cities.”
Asif says that Well Food is the only company in Bangladesh that is exporting extensively to Thailand. Their food is present and has been appreciated by consumers in the markets of the UK, USA and Australia. The approval from Thailand FDA gave the company an access to all the ASEAN counties. “Beside this, we are also ISO 22000 and USFDA approved.” Asif who is very concerned about the health and nutrition facts of their products emphasizes that companies must abide by rules and regulations while manufacturing food items because no nation can prosper if the health or nutrition is not ensured.